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Marketing Specialist (Field Marketing Sales & Marketing) - Mumbai- HealthTech

2.00 to 7.00 Years   Navi Mumbai   21 Mar, 2023
Job LocationNavi Mumbai
EducationNot Mentioned
SalaryNot Disclosed
IndustryMedical / Healthcare
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    Job Title :Marketing SpecialistLocation : MumbaiSalary : Best in marketExperience : 3-7 years of experienceMust have skills:
    • ATL
    • BTL
    • Event Planning
    • Event Management
    • Field Marketing
    Duties and Responsibilities:
    • Work closely with companys customers, sales team, internal PR and design teams to create a brand in the region
    • Create strategies and execute marketing initiatives for respective region to ensure lead generation and higher retention of acquired customers
    • Drive co-branding with converted accounts (hospitals, other B2B accounts)
    • Execute BTL marketing to drive end customer awareness and education within converted accounts
    • Work with companys PR team to lead PR campaigns and industry associations
    • Design innovative ATL campaigns to drive further business and get them executed from experts of the field
    • Manage designing of marketing collaterals, working in close association with customers and the design team
    • Lead and ensure smooth organization of events with multiple stakeholders. Be a single point of contact for regional events and programs viz. conferences, health forums.
    Qualifications:
    • MBA degree in marketing, business, communication, sales, or a related field
    • 1 to 8 years of professional experience in marketing, sales or in a management role
    • Prior experience of working in marketing, especially around event management or account expansion and retention, is a plus
    • Strong organization and communication skills
    • Leadership, problem-solving and networking skills
    • Sharp business acumen and ability to think both strategically and tactically
    • Ability to prioritize in an ambiguous environment

Keyskills :
atlsalesevent planningbtlfield marketingevent managementsales marketing

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