Content Marketing Manager

Job Description

As a Content Marketing Manager at Algonomy, you will play a crucial role in orchestrating digital content strategies across various channels. Your responsibilities will include:- Knowing the best platform for different types of content and generating content accordingly- Researching markets, competitors, and industries to create original SEO-ready content for the companys website, blogs, articles, publications, infographics, online communication, and various content assets- Collaborating with product marketing and brand teams to brainstorm new content ideas that resonate with the target audience- Implementing SEO best practices to drive traffic, engagement, leads, and brand promotion- Managing a content marketing budget effectively- Designing and executing creative marketing strategies to distribute contentQualifications required for this role:- 5 years of experience in managing content strategies across channels in a B2B tech SaaS environment- Proficiency in WordPress or other Content Management Software- Editorial mindset with the ability to anticipate audience preferences- Data-driven and highly analytical approach- Proficiency in Google Analytics and social media analytics- Understanding or willingness to learn best practices for content promotion via social media- Knowledge of retail verticals, technology, digital, and consumer marketing domain is a plus- Bachelors or Masters degree in Marketing or a relevant fieldAbout Algonomy:Algonomy is dedicated to helping consumer businesses enhance customer value by automating decision-making processes across their retail business lifecycle using AI-powered solutions for eCommerce, Marketing, Merchandising, and Supply Chain. With a global presence in over 20 countries, Algonomy is a trusted partner to more than 400 leading brands. Our innovative solutions have been acknowledged by esteemed industry analysts such as Gartner and Forrester. As a Content Marketing Manager at Algonomy, you will play a crucial role in orchestrating digital content strategies across various channels. Your responsibilities will include:- Knowing the best platform for different types of content and generating content accordingly- Researching markets, competitors, and industries to create original SEO-ready content for the companys website, blogs, articles, publications, infographics, online communication, and various content assets- Collaborating with product marketing and brand teams to brainstorm new content ideas that resonate with the target audience- Implementing SEO best practices to drive traffic, engagement, leads, and brand promotion- Managing a content marketing budget effectively- Designing and executing creative marketing strategies to distribute contentQualifications required for this role:- 5 years of experience in managing content strategies across channels in a B2B tech SaaS environment- Proficiency in WordPress or other Content Management Software- Editorial mindset with the ability to anticipate audience preferences- Data-driven and highly analytical approach- Proficiency in Google Analytics and social media analytics- Understanding or willingness to learn best practices for content promotion via social media- Knowledge of retail verticals, technology, digital, and consumer marketing domain is a plus- Bachelors or Masters degree in Marketing or a relevant fieldAbout Algonomy:Algonomy is dedicated to helping consumer businesses enhance customer value by automating decision-making processes across their retail business lifecycle using AI-powered solutions for eCommerce, Marketing, Merchandising, and Supply Chain. With a global presence in over 20 countries, Algonomy is a trusted partner to more than 400 leading brands. Our innovative solutions have been acknowledged by esteemed industry analysts such as Gartner and Forrester.

Keyskills :
Content MarketingAnalyticsSEOSocial MediaLead GenerationBudget ManagementWordPressGoogle Analytics