Digital Marketing Manager

Job Description

As a dedicated marketer at Empire Tours and Productions, your role will involve strategizing and executing the global digital footprint under the guidance of the Chief Marketing Officer. Youll have the opportunity to work hands-on across various marketing channels and play a key role in driving global revenue for the company.**Role Overview:**- You will be responsible for managing and optimizing core digital channels such as Paid Search, Paid & Organic Social, SEO, and Affiliate Marketing networks.- Discover and test new acquisition channels to scale customer acquisition.- Run campaigns focusing on driving global ticket sales, tracking Customer Acquisition Cost (CAC), and maximizing Return on Investment (ROI).- Oversee email marketing strategies and CRM to enhance customer lifetime value.- Utilize advanced AI tools to streamline copywriting, creative asset production, and campaign execution.**Key Responsibilities:**- Own and optimize foundational digital channels like Paid Search, Social Media, SEO, and Affiliate Marketing.- Explore and scale new acquisition channels like partnerships and emerging platforms.- Drive conversions by focusing on key metrics and maximizing ROI.- Manage email marketing strategies to nurture the audience and maximize customer lifetime value.- Integrate AI tools into daily workflow for efficient campaign execution.**Qualifications Required:**- Proven experience in executing paid acquisition campaigns and managing budgets effectively.- Blend of creativity and analytical skills with a data-driven approach.- Willingness to experiment, learn from failures, and pivot quickly.- Ability to work autonomously and communicate effectively in a remote setup.- Bonus: Passion or experience in the travel, hospitality, tourism, or event production industries.If you excel in performance marketing, possess data-driven creativity, embrace experimentation, work autonomously, and have a passion for the travel industry, this role offers you a promising career trajectory, ownership over your ideas, competitive compensation, and the flexibility of a global work culture.If you are excited about taking the lead in marketing for a growing brand and are eager to experiment with unconventional marketing channels in the travel industry while leveraging AI tools to enhance your workflow, apply with your resume today. As a dedicated marketer at Empire Tours and Productions, your role will involve strategizing and executing the global digital footprint under the guidance of the Chief Marketing Officer. Youll have the opportunity to work hands-on across various marketing channels and play a key role in driving global revenue for the company.**Role Overview:**- You will be responsible for managing and optimizing core digital channels such as Paid Search, Paid & Organic Social, SEO, and Affiliate Marketing networks.- Discover and test new acquisition channels to scale customer acquisition.- Run campaigns focusing on driving global ticket sales, tracking Customer Acquisition Cost (CAC), and maximizing Return on Investment (ROI).- Oversee email marketing strategies and CRM to enhance customer lifetime value.- Utilize advanced AI tools to streamline copywriting, creative asset production, and campaign execution.**Key Responsibilities:**- Own and optimize foundational digital channels like Paid Search, Social Media, SEO, and Affiliate Marketing.- Explore and scale new acquisition channels like partnerships and emerging platforms.- Drive conversions by focusing on key metrics and maximizing ROI.- Manage email marketing strategies to nurture the audience and maximize customer lifetime value.- Integrate AI tools into daily workflow for efficient campaign execution.**Qualifications Required:**- Proven experience in executing paid acquisition campaigns and managing budgets effectively.- Blend of creativity and analytical skills with a data-driven approach.- Willingness to experiment, learn from failures, and pivot quickly.- Ability to work autonomously and communicate effectively in a remote setup.- Bonus: Passion or experience in the travel, hospitality, tourism, or event production industries.If you excel in performance marketing, possess data-driven creativity, embrace experimentation, work autonomously, and have a passion for the travel industry, this role offers you a promising career trajectory, ownership over your ideas, competitive compensation, and the flexibility of a global work culture.If you are excited about taking the lead in marketing for a growing brand and are eager to experiment with unconventional marketing channels in the travel industry while leveraging AI tools to enhance your workflow, apply with your resume today.

Keyskills :
SEOSocial Media MarketingAffiliate MarketingEmail MarketingCRMCopywritingCampaign ExecutionData AnalysisCommunicationPaid SearchAI toolsPerformance Marketing