Digital Marketing Specialist US Market

Job Description

As an experienced Digital Marketer specializing in email and content marketing, your main responsibilities will include:- Planning, creating, and executing targeted email marketing campaigns using both paid and free tools.- Developing persuasive and high-quality marketing content specifically tailored for US B2B clients.- Building audience segments, setting up automated workflows, drip sequences, and nurture programs.- Optimizing campaigns for deliverability, engagement, conversions, and conducting A/B tests for performance evaluation.- Creating and editing HTML-based email templates to ensure visually appealing content.In addition to your role in Email & Content Marketing, you will also be responsible for:- Acting as the primary point of contact for clients based in the US.- Leading review meetings, presenting campaign performance insights, and managing deliverables effectively.You will also be utilizing generative AI tools such as ChatGPT, Copilot, and Perplexity to:- Create and enhance marketing content.- Accelerate campaign creation through AI-supported tools and strategies.Your role will involve analyzing campaign performance metrics to derive actionable insights, recommending improvements for content, segmentation, and automation strategies.To excel in this role, you should possess the following skills and competencies:- 610 years of experience in digital marketing, with a strong focus on email and content marketing.- Proficiency in email marketing platforms and HTML email creation.- Hands-on experience with generative AI tools like ChatGPT, Copilot, and Perplexity.- Excellent English communication skills, both written and verbal.- Strong analytical, strategic thinking, and project management abilities.- Ability to manage multiple priorities and work effectively in US-aligned time zones. As an experienced Digital Marketer specializing in email and content marketing, your main responsibilities will include:- Planning, creating, and executing targeted email marketing campaigns using both paid and free tools.- Developing persuasive and high-quality marketing content specifically tailored for US B2B clients.- Building audience segments, setting up automated workflows, drip sequences, and nurture programs.- Optimizing campaigns for deliverability, engagement, conversions, and conducting A/B tests for performance evaluation.- Creating and editing HTML-based email templates to ensure visually appealing content.In addition to your role in Email & Content Marketing, you will also be responsible for:- Acting as the primary point of contact for clients based in the US.- Leading review meetings, presenting campaign performance insights, and managing deliverables effectively.You will also be utilizing generative AI tools such as ChatGPT, Copilot, and Perplexity to:- Create and enhance marketing content.- Accelerate campaign creation through AI-supported tools and strategies.Your role will involve analyzing campaign performance metrics to derive actionable insights, recommending improvements for content, segmentation, and automation strategies.To excel in this role, you should possess the following skills and competencies:- 610 years of experience in digital marketing, with a strong focus on email and content marketing.- Proficiency in email marketing platforms and HTML email creation.- Hands-on experience with generative AI tools like ChatGPT, Copilot, and Perplexity.- Excellent English communication skills, both written and verbal.- Strong analytical, strategic thinking, and project management abilities.- Ability to manage multiple priorities and work effectively in US-aligned time zones.

Keyskills :
Email MarketingContent MarketingClient ManagementData AnalysisHTMLAnalytical SkillsProject ManagementAIAutomationGenerative AI