Inbound Marketing Specialist

Job Description

As an SEO Specialist, your role involves developing and executing integrated inbound campaigns that combine SEO, content marketing, and conversion optimization. You will create SEO-driven content calendars aligned with buyer personas and search intent stages. Implementing topic cluster strategies and pillar content frameworks for authority building is also a key responsibility.Key Responsibilities:- Execute keyword research using AI tools to identify high-impact opportunities- Optimize content for Google SERP features and AI-generated search features- Deploy programmatic SEO tactics for scalable organic growth- Monitor and adapt to algorithm changes and SERP evolution- Conduct technical audits using tools like Screaming Frog, Sitebulb, and enterprise platforms- Implement schema markup, Core Web Vitals optimization, and crawl improvements- Execute site migrations, URL restructuring, and indexation management- Ensure GDPR/CCPA compliance in tracking implementations- Optimize existing content for E-A-T signals and entity-based SEO- Create briefs for AI-assisted content generation while maintaining quality standards- Implement internal linking strategies and content refresh programs- Develop landing pages optimized for organic conversion- Build GA4 dashboards and custom reports for organic performance tracking- Analyze user behavior data to inform content and SEO strategies- Track keyword rankings, organic traffic, and conversion metrics- Generate actionable insights from search console and third-party tools- Execute digital PR campaigns for high-authority backlinks- Manage outreach programs using AI-powered prospecting tools- Develop linkable assets and resource pages- Monitor backlink profilesQualifications Required:- Proven experience in SEO, content marketing, and conversion optimization- Proficiency in using SEO tools such as Screaming Frog, Sitebulb, and AI tools for keyword research- Knowledge of schema markup, Core Web Vitals optimization, and crawl improvements- Experience in implementing technical SEO tactics for organic growth- Strong analytical skills and the ability to generate insights from data- Excellent communication and project management skills- Familiarity with GDPR/CCPA compliance and tracking implementations(Note: No additional details of the company were provided in the job description) As an SEO Specialist, your role involves developing and executing integrated inbound campaigns that combine SEO, content marketing, and conversion optimization. You will create SEO-driven content calendars aligned with buyer personas and search intent stages. Implementing topic cluster strategies and pillar content frameworks for authority building is also a key responsibility.Key Responsibilities:- Execute keyword research using AI tools to identify high-impact opportunities- Optimize content for Google SERP features and AI-generated search features- Deploy programmatic SEO tactics for scalable organic growth- Monitor and adapt to algorithm changes and SERP evolution- Conduct technical audits using tools like Screaming Frog, Sitebulb, and enterprise platforms- Implement schema markup, Core Web Vitals optimization, and crawl improvements- Execute site migrations, URL restructuring, and indexation management- Ensure GDPR/CCPA compliance in tracking implementations- Optimize existing content for E-A-T signals and entity-based SEO- Create briefs for AI-assisted content generation while maintaining quality standards- Implement internal linking strategies and content refresh programs- Develop landing pages optimized for organic conversion- Build GA4 dashboards and custom reports for organic performance tracking- Analyze user behavior data to inform content and SEO strategies- Track keyword rankings, organic traffic, and conversion metrics- Generate actionable insights from search console and third-party tools- Execute digital PR campaigns for high-authority backlinks- Manage outreach programs using AI-powered prospecting tools- Develop linkable assets and resource pages- Monitor backlink profilesQualifications Required:- Proven experience in SEO, content marketing, and conversion optimization- Proficiency in using SEO tools such as Screaming Frog, Sitebulb, and AI tools for keyword research- Knowledge of schema markup, Core Web Vitals optimization, and crawl improvements- Experience in implementing technical SEO tactics for organic growth- Strong analytical skills and the ability to generate insights from data- Excellent communication and project management skills- Familiarity with GDPR/CCPA compliance and tracking implementations(Note: No additional details of the company were provided in the job description)

Keyskills :
SEOContent MarketingConversion OptimizationKeyword ResearchTechnical AuditsCustom ReportsTopic Cluster StrategiesPillar Content FrameworksSchema MarkupCore Web Vitals OptimizationSite MigrationsURL RestructuringGDPRCCPA ComplianceEAT Signals