Performance Marketing & Growth Professional

Job Description

As a Performance Marketing Specialist at our company, you will be responsible for the following key responsibilities:- Own end-to-end paid acquisition across Meta, Google (UAC / PMax), and other channels (Snapchat, telegram, X)- Drive installs, first orders, and repeat purchases with a sharp eye on CAC, ROAS, and CPFO- Manage creative testing loops including briefs, reference sourcing, iteration cadences without over-reliance on paid tools- Conduct weekly marketing reviews (WBRs) covering spend, performance, creative learnings, and forward plans- Develop and manage media plans aligned to monthly/quarterly growth targetsIn the role of CLM & Retention Specialist utilizing CleverTap, your responsibilities will include:- Managing the full CRM/CLM lifecycle on CleverTap: push notifications, in-app messages, email, WhatsApp journeys- Designing and executing retention playbooks across key user cohorts such as new, lapsing, churned, high-LTV- Conducting A/B tests on messaging, timing, and segmentation; translating results into evergreen automation flows- Monitoring uninstall rates, churn signals, and cohort-level LTV; providing insights to product and leadership- Overseeing the win-back and re-engagement calendar in coordination with merchandising and in-app offersAs the ASO & SEO/GEO Specialist, your responsibilities will involve:- Managing App Store Optimization (ASO) for both Play Store and App Store - keyword strategy, metadata, creative assets, ratings & review management- Driving organic search strategy (SEO) with a geo-local lens - optimizing for city/neighbourhood-level discovery relevant to ONDC food and D2C- Tracking keyword rankings, store listing conversion rates, and organic install attribution; iterating rapidly- Coordinating with content and design teams to produce ASO creatives such as screenshots, feature graphics, preview videosIn the role of Analytics & Reporting Specialist, you will be expected to:- Manage the marketing analytics stack: attribution (AppsFlyer/ Firebase/GA), Google Play Console, CleverTap dashboards- Producing weekly marketing reviews with clear performance headers, no sugar-coating, and actionable next steps- Conducting ad-hoc deep dives (e.g., first-order analysis, cohort uninstall analysis) and packaging insights for leadership As a Performance Marketing Specialist at our company, you will be responsible for the following key responsibilities:- Own end-to-end paid acquisition across Meta, Google (UAC / PMax), and other channels (Snapchat, telegram, X)- Drive installs, first orders, and repeat purchases with a sharp eye on CAC, ROAS, and CPFO- Manage creative testing loops including briefs, reference sourcing, iteration cadences without over-reliance on paid tools- Conduct weekly marketing reviews (WBRs) covering spend, performance, creative learnings, and forward plans- Develop and manage media plans aligned to monthly/quarterly growth targetsIn the role of CLM & Retention Specialist utilizing CleverTap, your responsibilities will include:- Managing the full CRM/CLM lifecycle on CleverTap: push notifications, in-app messages, email, WhatsApp journeys- Designing and executing retention playbooks across key user cohorts such as new, lapsing, churned, high-LTV- Conducting A/B tests on messaging, timing, and segmentation; translating results into evergreen automation flows- Monitoring uninstall rates, churn signals, and cohort-level LTV; providing insights to product and leadership- Overseeing the win-back and re-engagement calendar in coordination with merchandising and in-app offersAs the ASO & SEO/GEO Specialist, your responsibilities will involve:- Managing App Store Optimization (ASO) for both Play Store and App Store - keyword strategy, metadata, creative assets, ratings & review management- Driving organic search strategy (SEO) with a geo-local lens - optimizing for city/neighbourhood-level discovery relevant to ONDC food and D2C- Tracking keyword rankings, store listing conversion rates, and organic install attribution; iterating rapidly- Coordinating with content and design teams to produce ASO creatives such as screenshots, feature graphics, preview videosIn the role of Analytics & Reporting Specialist, you will be expected to:- Manage the marketing analytics stack: attribution (AppsFlyer/ Firebase/GA), Google Play Console, CleverTap dashboards- Producing weekly marketing reviews with clear performance headers, no sugar-coating, and actionable next steps- Conducting ad-hoc deep dives (e.g., first-order analysis, cohort uninstall analysis) and packaging insights for leadership

Keyskills :
CACMedia PlanningCLMRetentionCRMSEOApp Store OptimizationAnalyticsReportingPerformance MarketingPaid AcquisitionROASCPFOCleverTapAB Testing