Sales and Marketing Retail Executive

Job Description

Role Overview:As a Marketing Executive for a Bakery focusing on Franchise & Corporate Growth in NOIDA, UP, you will be responsible for leading marketing and business development efforts to drive bakery expansion through franchise recruitment, corporate partnerships, and professional networks such as BNI. Your role will involve building brand awareness, generating qualified leads, and converting partnership opportunities into sustainable revenue channels.Key Responsibilities:- **Franchise Development:** - Build and execute a franchise marketing plan including lead generation, nurturing, and conversion. - Create franchise sales collateral, pitch decks, FAQs, and digital campaigns. - Qualify prospective franchisees, coordinate discovery calls, presentations, and local meetings with leadership. - Manage franchise lead funnel and CRM, tracking conversion metrics and optimizing campaigns. - Support onboarding marketing for new franchise locations including grand opening campaigns, local PR, and social media toolkits.- **Corporate Sales & Partnerships:** - Identify, pitch, and close corporate accounts for catering, gift programs, employee benefits, and recurring orders. - Develop standardized corporate proposals, pricing packages, and SLAs. - Maintain relationships with key corporate clients and ensure service/marketing alignment.- **Professional Networks & B2B Outreach:** - Build and manage relationships with professional networks such as BNI, chambers, and industry groups. - Represent the bakery at networking events, pitch meetings, and partner programs. - Create referral programs and incentives for network partners.- **Brand & Demand Generation:** - Plan and run integrated marketing campaigns (digital, email, events, local PR) to support franchise and corporate objectives. - Oversee content, social media, website updates, and SEO relevant to franchise and corporate audiences. - Coordinate with creative/agency resources for campaigns, collateral, and local store marketing toolkits.- **Analytics & Operations:** - Set KPIs and track performance metrics including leads, conversion rate, CAC, LTV, corporate revenue, and partnership ROI. - Prepare monthly reports and present growth insights and forecasts to leadership. - Work cross-functionally with operations, finance, and legal departments to support franchise agreements and corporate contracts.Qualification Required:- 47 years of marketing/business development experience with proven success in franchise development, B2B sales, or corporate partnerships, preferably in F&B, retail, or hospitality sectors.- Experience in managing lead funnels/CRMs and running digital acquisition campaigns.- Strong presentation, negotiation, and relationship-management skills.- Comfortable representing the brand at events and closing deals in person. Additional Details:The company is looking for a results-driven, organized individual who can manage multiple projects efficiently. Excellent communication, copywriting, and presentation skills are essential. Analytical skills for KPI tracking and data-driven decision-making are crucial, along with being a collaborative team player who is proactive and adaptable in a fast-paced retail environment. Role Overview:As a Marketing Executive for a Bakery focusing on Franchise & Corporate Growth in NOIDA, UP, you will be responsible for leading marketing and business development efforts to drive bakery expansion through franchise recruitment, corporate partnerships, and professional networks such as BNI. Your role will involve building brand awareness, generating qualified leads, and converting partnership opportunities into sustainable revenue channels.Key Responsibilities:- **Franchise Development:** - Build and execute a franchise marketing plan including lead generation, nurturing, and conversion. - Create franchise sales collateral, pitch decks, FAQs, and digital campaigns. - Qualify prospective franchisees, coordinate discovery calls, presentations, and local meetings with leadership. - Manage franchise lead funnel and CRM, tracking conversion metrics and optimizing campaigns. - Support onboarding marketing for new franchise locations including grand opening campaigns, local PR, and social media toolkits.- **Corporate Sales & Partnerships:** - Identify, pitch, and close corporate accounts for catering, gift programs, employee benefits, and recurring orders. - Develop standardized corporate proposals, pricing packages, and SLAs. - Maintain relationships with key corporate clients and ensure service/marketing alignment.- **Professional Networks & B2B Outreach:** - Build and manage relationships with professional networks such as BNI, chambers, and industry groups. - Represent the bakery at networking events, pitch meetings, and partner programs. - Create referral programs and incentives for network partners.- **Brand & Demand Generation:** - Plan and r

Keyskills :
MarketingBusiness DevelopmentFranchise DevelopmentB2B SalesCorporate PartnershipsLead GenerationCRM ManagementDigital CampaignsPresentation SkillsRelationship ManagementKPI Tracking