Area Sales Manager,Territory Sales Manager

Job Description

Job Title: Area Sales Manager / Territory Sales Manager – Project SalesLocation: Delhi/NCR, Jammu & Kashmir, Haryana (Ambala/Karnal & Hisar), Punjab (Pathankot/Amritsar, Bathinda)Industry: Electricals / Consumer DurablesExperience: 3–8 years (B2B sales in electricals preferred)Qualification: Graduate (Preferred: Electrical/Engineering background)Key Responsibilities:1. Client Acquisition & Relationship Management

• Identify and engage with key B2B clients such as builders, contractors, panel builders, OEMs, and architects.
• Build long-term client relationships with engineers and procurement heads.
• Offer customized solutions in electrical products.

2. Sales & Business Development

• Drive sales of electrical products: switches, switchgear, lighting, wires, fans, home automation, etc.
• Deliver product presentations and demos.
• Meet or exceed sales targets and business KPIs.

3. Technical Support & Product Expertise

• Provide end-to-end support: from product selection to installation assistance.
• Stay updated on technical standards (IS, IEC) and product innovations.
• Conduct site visits and resolve technical issues.

4. Market Analysis & Strategic Input

• Monitor market trends and competitor activities.
• Share insights to improve GTM (go-to-market) strategies.
• Support in preparing forecasts and sales reports.

5. Cross-Department Coordination

• Collaborate with logistics, finance, and customer support teams for smooth execution.
• Follow up on invoicing and collections.

6. Compliance & Documentation

• Ensure all proposals, contracts, and deals meet compliance standards.
• Maintain accurate sales records, client interactions, and documentation.

Preferred Candidate Profile:

• Background in electricals or allied products.
• B2B sales experience is a must.
• Strong communication, negotiation, and relationship management skills.
• Willingness to travel within assigned territory.

Keyskills :
Client Acquisition & Relationship Management Technical Support & Product KnowledgeMarket Research & Strategy Compliance & Documentation