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Head - Performance Marketing - Internet/Online

6.00 to 10.00 Years   Bangalore+1Mumbai City   09 Sep, 2022
Grassik Search
Job LocationBangalore+1Mumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

    - Be responsible for the vision, strategy and execution of acquisition campaigns across all the digital platforms like Facebook, Google, affiliates etc- Forecast monthly, quarterly, annual acquisition numbers and costs.- Execute full funnel digital marketing campaigns including strategy, ad creation, bidding, budgeting, optimization, and reporting- Identify and lead implementation and guide relationships with affiliates and partners that can improve digital performance.- Work with data and analytics teams to implement best measurement frameworks, mine deeper insights and run A/B and multivariate tests to iterate into new ideas- Partner with creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches- Lead, mentor and build the performance marketing teamDesired Skill Set :- 7-10 years of experience with premium B School background with proven learning agility- Top of the line digital marketing leader with relevant performance marketing experience in scaling up digital companies ( E-Commerce / FinTech / Gaming / Tech Start-Ups etc )- Ability to lead a team and work with diverse, matrixed stakeholders- Knowledge of Analytics, Attribution, and Planning tools (e.g. Branch, Appsflyer, DCM, etc.).- Experience and ability to manage scale (strong knowledge of organized players (Facebook/Google etc) and Affiliate platforms as well as experience to build fresh Acquisition sources by challenging the status quo and envisaging a spectrum of possibilities beyond plain vanilla optimization towards automation,

Keyskills :
optimization strategiesmarketing campaignsspectrum managementtestingbiddingroitechnical compliancesetbranddcmdigital marketingtestsacquisition campaignsbrand marketing

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