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AGM - Global Media

12.00 to 15.00 Years   Bangalore   09 Mar, 2021
Schneider Electric
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryManufacturing
Functional AreaOperations Management / Process Analysis
EmploymentTypeFull-time

Job Description

*Key Responsibilities:

  • Determine the best media outlet mix for promotional strategies for Schneider Electric globally
  • Work with agency to monitor online and offline ad campaigns
  • Regularly report advertising campaign results (including revenues and costs)
  • Optimize advertising strategies for varying audiences and channels
  • Build SE media martech to look at business impact
  • Design and review advertising budgets in collaboration with the BU and Country marcom leaders
  • Negotiate with media channels & agencies to close competitive deals
  • Prepare additional promotional projects to support new product launches
  • Create new campaigns to reach a broader audience
  • Ensure a cohesive advertising message across campaigns
  • Build long-term relationships with media influencers to promote our brand
, *Desired Candidate Profile:
  • Proven work experience of 12-15 years as a Media Director, Media Planner or similar role
  • Extensive role in Martech & media technologies
  • Knowledge of different types of media channels
  • Demonstrable experience with building effective advertising campaigns
  • Familiarity with digital marketing
  • Working knowledge of analytics tools (e.g. GfK MRI, Moat and Nielsen IMS)
  • Experience with budget planning and KPIs
  • Working knowledge of Marketo and its relevance in Performance Marketing
  • Ability to manage and combine data
  • Strong decision-making skills
  • Excellent communication skills & stake holder management
  • MBA in Marketing, Business Administration or similar field

Keyskills :
communication skillspromotional strategiesbusiness administrationbudget planningmrireachmarcomagencymarketobusinessplanningmarketinganalyticsschneidercampaignsrelevanceadvertisingperformancenielsen

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