Business Marketing Head

Job Description

In this role at a leading global technology services and solutions provider, your main responsibility will be to own and drive high-impact marketing initiatives across various areas such as demand generation, account-based marketing, deal intervention, and customer advocacy. You will collaborate closely with sales and business teams to develop targeted demand and nurture programs that enhance engagement, reinforce brand perception, and result in measurable pipeline and account growth.Roles and Responsibilities:Develop and implement a comprehensive marketing strategy aligned with business objectives.Drive multi-channel go-to-market strategies including webinars, events, digital, and content.Lead the creation and execution of account-based marketing campaigns tailored to specific target accounts.Collaborate with sales teams to identify high-value accounts and develop personalized marketing plans.Generate compelling content and messaging such as POVs, blogs, case studies, white papers, and other industry-specific collaterals.Enhance brand awareness and differentiation through innovative and impactful campaigns targeting customers, analysts, and competitors.Work closely with the analyst relations team to address analyst and advisor benchmark reports.Qualifications Required:Minimum 10 years of relevant B2B business marketing experience in IT services, technology, or consulting firms.Demonstrated expertise in demand generation and ownership of go-to-market strategies.Hands-on experience in planning and executing integrated campaigns across digital platforms, events, webinars, and account-focused initiatives.Comfortable working in a lean, high-ownership environment.Strong analytical skills with the ability to translate data insights into actionable marketing strategies. In this role at a leading global technology services and solutions provider, your main responsibility will be to own and drive high-impact marketing initiatives across various areas such as demand generation, account-based marketing, deal intervention, and customer advocacy. You will collaborate closely with sales and business teams to develop targeted demand and nurture programs that enhance engagement, reinforce brand perception, and result in measurable pipeline and account growth.

Keyskills :
businessmarketingsasawarenessbrandcustomerdataplanninganalysisadvocacyintegratedwebinarsaccountbasedinterventiondeal