Channel Sales Manager

Job Description

Key Responsibilities:Channel Development:
• Identify, onboard, and develop new channel partners, including real estate agents, brokers, financial consultants, and other relevant stakeholders.
• Develop a comprehensive channel sales strategy to maximize the distribution and sales of LAP products.
• Build strong, long-term relationships with channel partners, ensuring mutual business growth and profitability.
• Negotiate terms and agreements with channel partners to ensure alignment with business objectives.
Sales Leadership:
• Drive sales through channel partners by providing them with the necessary tools, training, and support.
• Set sales targets for each channel partner and ensure they are met through regular performance reviews and feedback.
• Develop and implement sales campaigns, promotions, and incentives to motivate channel partners and boost sales.
• Monitor and analyze the sales performance of each channel partner, identifying areas for improvement and taking corrective action as needed.
Training and Support:
• Provide comprehensive training to channel partners on LAP products, sales techniques, and regulatory compliance.
• Develop training materials and programs to ensure channel partners are well-equipped to represent the companys LAP products.
• Offer ongoing support to channel partners, including resolving issues, providing product updates, and assisting with complex customer cases.
• Conduct regular meetings and workshops with channel partners to share best practices and success stories.
Market Development:
• Conduct market research to identify new opportunities for channel expansion and growth.
• Analyze market trends, customer preferences, and competitor activities to refine the channel sales strategy.
• Work closely with the marketing team to develop and execute channel marketing initiatives that drive brand awareness and lead generation.
• Participate in industry events, conferences, and networking activities to promote LAP products and expand the channel network.
Compliance and Risk Management:
• Ensure that all channel sales activities comply with company policies, industry regulations, and legal requirements.
• Work closely with the risk and compliance teams to ensure that channel partners adhere to credit policies and risk assessment procedures.
• Conduct regular audits of channel partners to ensure compliance and mitigate potential risks.
• Implement corrective measures and provide additional training where compliance issues are identified.
Reporting and Documentation:
• Prepare and present regular reports on channel sales performance, including metrics such as loan disbursals, conversion rates, and revenue.
• Maintain accurate and up-to-date records of all channel partner interactions, agreements, and performance data.
Continuous Improvement:
• Stay updated on industry trends, market conditions, and new developments in the LAP segment.
• Identify opportunities for process improvements and implement best practices to enhance channel sales effectiveness.
• Support the introduction of new LAP products, technologies, and initiatives to the channel network.
Qualifications:
• Education: Bachelors degree in Business, Finance, or a related field preferred. MBA or equivalent qualification is a plus.
• Experience: Minimum of 6 years of experience in sales, with at least 3-5 years in a channel management or partnership role, preferably within the mortgage, real estate, or financial services industry.
• Skills:
• Strong relationship-building and partnership management skills.
• Excellent communication, negotiation, and interpersonal skills.
• Deep understanding of LAP products, mortgage lending, and real estate markets.
• Proficiency with CRM software and channel management tools.
• Analytical skills to interpret sales data and make informed decisions.
• Knowledge of relevant laws and regulations governing mortgage lending and channel sales.

Keyskills :
loans against securitiesfintechmortgage underwritingmortgage loanschannel relationship managementhome loansarea sales managementchannel sales