market research analyst

Job Description

A Market Research Analyst collects and analyzes data on consumers, competitors, and the marketplace. They provide insights and recommendations to support decision-making, identify market trends, and improve competitiveness. Strong analytical skills, knowledge of statistical packages, and excellent communication are essential.A Market Research Analyst conducts research and gathers data using various methods such as surveys, interviews, and data analysis tools. They analyze the collected data, interpret trends, and provide reports and presentations to clients or internal stakeholders. They play a crucial role in helping businesses understand consumer preferences, market dynamics, and competitive landscape to drive strategic decision-making and improve overall business performance.Collecting data on consumers, competitors and market place and consolidating information into actionable items, reports and presentationsUnderstanding business objectives and designing surveys to discover prospective customers preferencesCompiling andanalyzing statistical data using modern and traditional methods to collect it
• Proven Market Research Analysis experience
• • Strong communication and presentation skills
• Ability to interpret large amounts of data and to multi-task
Search engines, web analytics and business research tools acumenFamiliarity with CRM programs
• Working knowledge of data warehousing, modelling and mining

Keyskills :
proven market research analysis experienceworking knowledge of data warehousing modelling miningability to interpret large amounts of data to multi-task