Marketing Automation Analyst

Job Description

Campaign Building and Execution
• Create email campaigns, landing pages, forms, and nurture sequences in platforms like Marketo, HubSpot, or SFMC.
• Build complex multi-step workflows for lead nurturing, abandoned cart recovery, and re-engagement.
• Set up A/B tests for subject lines, content, timing, and audience segments to optimize performance.
Audience Segmentation and Data Management
• Create dynamic lists and segments based on behavior, demographics, firmographics, and engagement scores.
• Cleanse, normalize, and enrich contact data to maintain list quality and deliverability.
• Manage lead scoring models and progression through MQL/SQL stages.
Integration and Platform Management
• Integrate marketing automation with CRM (Salesforce), analytics (Google Analytics), and web tracking.
• Maintain platform hygiene including token management, folder structure, and approval workflows.
• Troubleshoot technical issues and coordinate with IT for API connections.
Performance Analysis and Reporting
• Track KPIs including open rates, click rates, conversions, ROI, and attribution across campaigns.
• Build dashboards in Looker Studio, Tableau, or platform-native tools for real-time monitoring.
• Provide recommendations based on data analysis to improve campaign effectiveness.
Quality Assurance and Compliance
• Conduct QA testing for all campaigns checking links, personalization, mobile rendering, and compliance.
• Ensure GDPR/CCPA compliance through preference centers and unsubscribe processes.
• Document processes, create user guides, and train marketing teams on platform usage.
Cross-Functional Collaboration
• Partner with content, design, and sales teams for campaign requirements and execution.
• Support sales with lead reports, scoring adjustments, and handoff optimization.
• Work with developers for custom integrations and landing page builds.

Keyskills :
automationmarketingdatabase marketingartificial intelligenceanalytical skillsmanagementinformation technologydirect marketinganalysis