Marketing Demand Svc Business Analysist

Job Description

Search Jobs Job DescriptionMarketing Demand Services Business Analysist will be accountable for managing planning, prioritization and driving end-to-end lead management programs in support of the APAC Geo. In this role, the Business Analysist will work closely with the Demand Execution teams, APAC Geo Field Marketing teams, Strategy & Operations team and APAC BDR organization to drive operational and tactical programs. In parallel, the Business Analysist will work closely with Campaign Operations to define, drive, and implement post follow-up strategy for Large Global Events & specific targeted global campaigns.Specific duties include:Support agreed to strategic and tactical marketing programs on operational activities/priorities specifically in support of the APAC Marketing and Sales organizationEngage with and represent APAC Geo Field Marketing and BDR teams to build/scale the business operational activities across customer touch, activity response and lead management initiativesRole would include all aspects of post campaign operations from large global events to supporting targeted franchise/geo programsLarge Global Events would require working directly with the Demand Execution team and EDA to ensure appropriate success expectations and lead routing is addressed. Drive the post follow-up process within the demand svc team to validate accuracy in end-to-end execution.Targeted Franchise/Geo Programs encompasses working with all the Demand Center teams and geos BDR organizations to ensure end-to-end lead handling is established. This would include any custom routing, training and success analysis.Qualifications:6-8 years of Experience in Enterprise demand generation and response/lead management practices, inclusive of processes, standards, governance, metrics, business intelligence and systemsDeep experience in campaigns-to-leads, sales and customer lifecycleExpertise in digital campaigns across paid, earned and owned media to improve campaign effectivenessExcellent relationship management skills, with the demonstrated ability to effectively influence for shared business outcomesHands on Experience with Marketing Automation and CRM business processes and requirements; specific experience with Salesforce.com and Marketo. (Either of the skills is a must)Knowledge of demand generation funnel, response/lead management performance measures and targetsPerformance measurement, reporting and dashboard definition and analysis abilitiesAdept at story telling via the spoken and written word, inclusive of high PPT and Excel skillsAbility to connect the dots across multiple organizations, individuals and data pointsStrong facilitation skills, with the ability to effectively manage discussions toward actionable outcomesSolid process and project management skills, optimizing for consistency wherever possible while keeping GEO specific business need top of mindAbility to operate and thrive in ambiguity.VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. VMware will provide reasonable accommodation to employees who have protected disabilities consistent with local law. Search Jobs ,

Keyskills :
project managementmarketing programslead managementglobal eventseuropean works councilsmedical historydemand generationfield marketingequal employment opportunitymanagement skillswritten word