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Performance Marketing Specialist

2.00 to 7.00 Years   Bhubaneswar   04 May, 2021
Muvi
Job LocationBhubaneswar
EducationNot Mentioned
SalaryNot Disclosed
IndustryMedia / Dotcom / Entertainment
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

We are looking for an Performance Marketing Specialist to join our Marketing team in Bhubaneswar. He/She will be responsible for running ad campaigns across Search, Social Media, and various Ad Networks.

Responsibilities :

  • Conceptualize, create and optimize high value paid campaigns on Search, Display, Youtube, Social Media and other platforms
  • Build remarketing and look-alike audience
  • Optimise ad campaigns while scaling up without impacting the lead quality
  • Maintain low CPL and high SQL to MQL ratio
  • Analyse data and find insights to improve campaigns
  • Regular interaction insights sharing with Sales team to understand the lead quality and optimise campaigns accordingly
  • Plan new initiatives experiments to explore future growth opportunities.
  • Build processes to streamline Optimization, Campaign Management and Analytics activities
  • Design and execute a channel growth plan to increase quality leads aggressively
  • Proactively share and learn best practices that are relevant to the business.
  • Stay abreast of new tools, trends, and best practices in digital advertising; test and evaluate their efficacy in improving scale or effectiveness

Requirements :

  • Minimum 2 years of experience in running ad campaigns for B2B company
  • Experienced in running Search, Display, Youtube, and Social Media ads
  • Well versed with Google Analytics and Tag Manager
  • Strong organizational skills and ability to execute multiple tasks.
  • Ability to think creatively and strategically to identify and resolve issues.
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Keyskills :
designyoutubedigital advertisingtestingemailsqlb2bsaleschannel growthadvertisingmarketingmarket researchoptimization strategiescplsocial mediaadsgoogle analyticsmqlsearchcampaign management

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