Training Manager - Bhubaneswar

Job Description

Aboutthe Health Insurance Industry –Whilethe current market sees more than 15 non-life players in the privatespace and 5 exclusive private players in the health insurance spacetrying to capture a sizable market share, the nationalised serviceprovider (6) remains a strong competitor. In addition to this thebusiness dynamics are such that the overall market on an annual basiswhich is to the tune of roughly 10,000 Crs sees close to 85 % of thebusiness renewing with the existing service provider itself. Thisnarrows down the opportunity of the fresh business actually beingseriously fought in the market to approximately 1500 odd Crs. Withthe SME and the start-ups being the driving force of Indian economy,the opportunity to cater to these segments is immense and isincreasing manifold year on year. The challenge here thereforeremains as to how we capture a larger share of the opportunity bydeveloping specific solutions to cater each segment of the business.Also by creating an inexpensive and standardized solution to increasethe reach into the pockets of channel partners across the country toharness on their captive business and explore new opportunities withthem.MarketOpportunities – With the advent of medical advancements, lifestylechanges, change in Indian socio-economic scenario and Indianhealthcare space, and the insurers are facing challenges to cater tothe needs of this diverse clientele. Increasingly Indian customershave started considering health insurance partners as intentions ofhealth advisers. In this scenario it becomes extremely important tounderstand their psyche and then provide tailored solutions withwellness benefits which would help them meet their end objectives andbring in profitable revenue source for the company.Aboutthe Aditya Birla Health Insurance –AdityaBirla Health Insurance Co. Limited (ABHICL) was incorporated in 2015as a 51:49 joint venture between Aditya Birla Capital Limited (ABCL)and MMI Strategic Investments (Pty) Ltd. ABHICL commenced itsoperations in October 2016.ABHICLhas entered the competitive health insurance market with an aim toexpand the category to wider customer segments, beyond the ones thathealth insurance companies traditionally have marketed to.Asthe 6th entrant in a category with well-established players, ABHICL is creating differentiation and equity for itself though the unique business proposition of “Health Insurance for All”, a one of a kind proposition in India at the moment. This is a philosophy that is being built through every single consumer touch point and into every single backend process of the company to ensure a customer’s experience of our proposition is continuous and seamless.ABHI’sunique offering to market includes propositionincludes - A Comprehensive Incentivized Wellness Program that will attract the young and health conscious and will motivate, guide and reward them to stay healthy A Chronic Care Management Program to cater to the unmet needs of a growing Indian population of those suffering from chronic lifestyle conditions like Diabetes, Asthma, High Cholesterol and Hypertension from Day 1 ABHICL serves as an enabler and influencer of health and healthcare choices that customers make, in addition to being a payer of healthcare expenses. Thus, ABHICL would act like a much needed catalyst to grow the prevalent health insurance landscape in India through product innovations and a wider choice of consumer relevant products. ABHICL’s vision has always been digital. The company has been successful in adopting paper-less approach right from identifying to on-boarding to delivering seamless experience of its customers & employees.KeyChallenges for the role : The company’s strategy is to create a new market space, with a new concept. In that context it is extremely important to explain to the Sales team – difference in the approach and help them acquire the habit of a feature and benefit based selling from a price based selling In a new setup, the increase in number of employees and also number of relationships acquired is much higher. Consequently, training requirement for employees and for partners is much higher With new partners coming in, who are already working with multiple Health Insurance and General Insurance companies – it is extremely important that you gain the mindshare and are able to drive POS activation early. Delay may result in lost opportunities The wide distribution network across geography to locations where branches are not present – brings forth the challenge of last mile delivery. Driving capability building in areas with thin distribution spread and lower technology penetration makes it even more difficult to deliver last mile training and requires superior planning and co-ordination with other teams. Key Result Areas Supporting Actions Partner with all distribution channel to determine training needs with the objective to ensure creation of effective training content. Interact closely with senior sales leaders, Regional Training Managers and Zonal teams to determine field training requirements Conduct Training Need Analysis for various target groups (TNA) Present findings to the leadership & elicit feedback. Ensure creation of relevant and customised content basis the TNA Ensure creation of ILT & online content in close co-ordination with the content team. Ensure content validations and review of modules created. Ensure continual learning through engaging , interactive and byte size learning Drive training implementation through the training team, measure effectiveness & impact & capture feedback for improvement . Ensure timely delivery across sales team as well as channel partners through the training team or independently basis requirement Measure impact of training through pre and post measurement tools. Capture feedback & roll out revised interventions Ensure training delivery and engagement Ensure Sales force is updated with product knowledge through: Induction trainings Knowledge interventions through web based and mobile platforms Refresher modules Drive distributor engagement through innovative training interventions Adopt best practices across industry to add value to distributors Deliver requisite man-days of training Capability and sales skill building through joint calls and field visits

Keyskills :
Train New EmployeesWrittenVerbal Communication