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CRO Conversion Rate Optimization Specialist Digital Marketing

2.00 to 7.00 Years   Chandigarh   17 Mar, 2020
CUE BLOCKS TECH PVT LTD
Job LocationChandigarh
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

As a Conversion Rate Optimization (CRO) specialist you will be part of the Digital Marketing team at CueBlocks and will be involved in evaluating eCommerce stores and undertaking a detailed analysis to identify how we can maximize their conversion rate.At CueBlocks CRO is one of the most vital services we offer to our clients, and one in which we are competent. Conversion Rate Optimization is part science and part art. We are looking for someone with a very keen eye for detail and who has an inclination toward eCommerce industry awareness of usability principles and a reliable common sense. Candidates with proven experience in CRO may be difficult to find, which is why we are even open to candidates who have prior background in Digital Marketing, Usability, User Experience or Quality Analysis.If you understand the dynamics and significance behind increasing conversions with the existing traffic that the website is already getting, then you fit the bill for this opening.As a CRO specialist, you will be involved in the following activities:

  • Understanding various Conversion Rate Optimization best practices
  • Conducting own test in areas of Conversion Optimization
  • Evaluating a stores conversion bottle necks against known best practices
  • Understanding nuance of a clients business and how it translates to conversion optimization
  • Understanding and implementing ways to monitor conversion funnel congestions, design and usability factors of highly converting webpages.
  • Multivariate testing
  • You must be good at preparing well written and presentable reports, including the post detailed site audits.
  • Presenting strategic inputs and content (reports) to clients in order to solicit a measurable growth in their business
  • Project management and coordination within different teams
  • Understanding of various tools pertaining to conversion optimization measurement and user response gathering
  • Studying Google Analytics to measure the impact of changes made
  • Creating case studies
  • Extensive writing (blog posts, articles, guides etc.) on the area of Conversion Rate Optimization
  • Creating wireframes and functionality details for implementation team
Desired Skills :
  • Passion for eCommerce industry and Conversion Maximization
  • Working knowledge of web analytics, usability principles, web design concepts, content management, search marketing and ecommerce platforms
  • Understanding of HTML, CSS and Web Programming
  • Excellent written and verbal English communication skills
  • Analytical bent of mind
  • Extremely well organized
  • Deadline oriented
  • Possess a keen eye for detail
,

Keyskills :
webanalytics userexperience conversionrate googleanalytics searchmarketing digitalmarketing projectmanagement contentmanagement optimizationstrategies conversionoptimization it css cro fit html es des

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