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| Job Location | Chandigarh |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | IT - Software |
| Functional Area | General / Other Software |
| EmploymentType | Full-time |
As an email marketing specialist, your job role will entail (not limited to) : Plan and execute the complete email marketing strategy and engagement, campaign conceptualization, creation and measurement, within specific budget of the client. To build an expert level understanding of the top email marketing platforms including mailchimp, bronto, icontact and exacttarget. You will quality check all campaigns right from the creation phase, testing and to the final deployment of the plan. Develop high quality and consumer engaging content and newsletter templates. You will be closely working with the content, design and development team (s) to coordinate designing of templates, content creation, landing page development, integration of code etc. Review email marketing campaign metrics and proactively identify opportunities to improve the effectiveness of the email marketing campaign. Increase new email subscription sign ups. You will plan engagement strategies for the entire life cycle of a customer. Manage daily/ weekly/ monthly reporting for all email marketing activities. You will actively participate in blogging and creating on articles email marketing techniques for eCommerce stores. List segmentation based on advanced analytics and customer profiling. Measure performance of each email marketing campaign. As an email marketing expert, you should have effective writing and speaking skills along with being creative and innovative. You will be involved conceptualizing and executing email marketing strategies within a specific budget for the client. Desired Skills: Strong understanding of top email marketing platforms and techniques Passion for eCommerce and Online Marketing Understanding of eCommerce and web and web analytics tool (Google Analytics) Sound qualitative and quantitative analytical skills Ability to work with large data and discern trends and patterns We require you to have excellent project management skills. Strong written and speaking skills Proactivity Creativity and innovative thinking Analytical bent of mind Deadline oriented Results driven ,
Keyskills :
life cycleweb analyticsquality checkemail marketingonline marketingcontent creationengaging contentanalytical skillsproject managementmarketing strategyadvanced analyticsemailstoresdesignbrontotestingwritingmetricsstrategyarticles