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EMAIL MARKETING SPECIALIS

2.00 to 5.00 Years   Chandigarh   29 Oct, 2020
CUE BLOCKS TECH PVT LTD
Job LocationChandigarh
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaSales / BD,Internet Marketing
EmploymentTypeFull-time

Job Description

Email marketing is a major marketing channel for eCommerce stores. As a part of the eCommerce marketing scope, CueBlocks provides email marketing strategy and management for medium and small sized online stores. You will be hands-on involved in developing customized strategies for our clients.As an email marketing specialist/coordinator, you will be part of the Digital Marketing team of CueBlocks and will be hands-on involved with all email marketing projects and associated measurement.As an email marketing specialist, your job role will entail (not limited to):

  • Plan and execute the complete email marketing strategy and engagement, campaign conceptualization, creation and measurement, within specific budget of the client.
  • To build an expert level understanding of the top email marketing platforms including mailchimp, bronto, icontact and exacttarget.
  • You will quality check all campaigns right from the creation phase, testing and to the final deployment of the plan.
  • Develop high quality and consumer engaging content and newsletter templates.
  • You will be closely working with the content, design and development team(s) to coordinate designing of templates, content creation, landing page development, integration of code etc.
  • Review email marketing campaign metrics and proactively identify opportunities to improve the effectiveness of the email marketing campaign.
  • Increase new email subscription sign ups.
  • You will plan engagement strategies for the entire life cycle of a customer.
  • Manage daily/weekly/monthly reporting for all email marketing activities.
  • You will actively participate in blogging and creating on articles email marketing techniques for eCommerce stores.
  • List segmentation based on advanced analytics and customer profiling.
  • Measure performance of each email marketing campaign.
  • As an email marketing expert, you should have effective writing and speaking skills along with being creative and innovative.
  • You will be involved conceptualizing and executing email marketing strategies within a specific budget for the client.
Desired Skills:
  • Strong understanding of top email marketing platforms and techniques
  • Passion for eCommerce and Online Marketing
  • Understanding of eCommerce and web and web analytics tool (Google Analytics)
  • Sound qualitative and quantitative analytical skills
  • Ability to work with large data and discern trends and patterns
  • We require you to have excellent project management skills.
  • Strong written and speaking skills
  • Proactivity
  • Creativity and innovative thinking
  • Analytical bent of mind
  • Deadline oriented
  • Results driven
,

Keyskills :
life cycleweb analyticsquality checkemail marketingonline marketinggoogle analyticscontent creationengaging contentdigital marketingproject managementmarketing strategyadvanced analyticsemailsoundstoresdesignbrontotestingwritingmetrics

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