Regional Manager (2nd Line Manager)

Job Description

Regional Manager (2nd Line Manager)Location:Kolkata | Ranchi | GuwahatiReports To: Zonal Sales Manager / National Sales ManagerTeam Size: Area Sales Managers (ASMs) Medical Representatives (MRs)Experience: 812 Years in Pharma Sales (Minimum 23 Years as ASM/First-Line Manager)Role OverviewThe Regional Manager will lead the sales and business operations for the assigned region, managing a team of ASMs and Medical Representatives. The role demands strong leadership, scientific selling capability, and proven experience in driving prescription growth, team productivity, and market expansion.Key Responsibilities1. Regional Business Leadership
• Deliver regional sales targets across all brands and therapy segments
• Develop monthly, quarterly, and annual business plans for the region
• Ensure consistent prescription generation through effective doctor coverage
• Drive brand visibility, market share growth, and territory expansion
2. Team Management (ASMs MRs)
• Lead, coach, and motivate ASMs and Medical Representatives
• Conduct joint fieldwork, on-the-job coaching, and performance reviews
• Ensure adherence to call averages, coverage plans, and reporting discipline
• Identify capability gaps and implement structured training interventions
• Build a high-performance culture with strong accountability
3. Market Development & Execution Excellence
• Strengthen relationships with key doctors, hospitals, and trade partners
• Plan and execute CMEs, doctor engagement programs, and regional marketing initiatives
• Ensure product availability through effective stockist and distributor coordination
• Monitor competitor activities and provide actionable insights
4. Compliance, Governance & Reporting
• Ensure adherence to company SOPs, ethical promotion guidelines, and regulatory norms
• Maintain accurate MIS, sales reports, and market intelligence
• Drive CRM/Reporting tool usage across the team
• Ensure compliance in promotional activities and field operations
Required Qualifications & Skills
• A graduate in Science/Pharmacy preferred
• 10-15 years of pharma sales experience with strong exposure to regional markets
• Minimum 1-2 years as ASM/First-Line Manager; second-line experience preferred
• Strong leadership, communication, and analytical skills
• Ability to manage large territories and diverse teams
• High energy, discipline, and strong execution capability
What We Offer
• Negotiable Salary & Incentives Other benefits
• Fast-track career growth inthe company
• Opportunityfor exposure in a Leading Pharma Company witha strong brand portfolio.
How to Apply Email: hidden_email WhatsApp: hidden_mobile www.careerpointplacement.com

Keyskills :
pharmapharmaceutical salespharma salespharmaceuticalsregional manager2nd line managerrbm