Marketing Automation Specialist

Job Description

Position SummaryWe are seeking a Marketing Automation Specialist to support and enhance our marketing operations across email automation, CRM administration, lead nurturing, and campaign analytics. This role requires hands-on expertise with Pardot and Salesforce, strong technical abilities, and a knack for keeping workflows efficient and organized.Key Responsibilities
• Develop and manage Pardot engagement programs, email templates, dynamic forms, and segmented lists
• Configure backend Pardot settings, including lead scoring, grading, and integration with Salesforce, Zoom, and other platforms
• Support webinar workflows including Zoom Pardot Salesforce integrations
• Maintain data accuracy across Pardot and Salesforce, ensuring clean segmentation and reliable CRM data
• Build and deliver reports and dashboards to monitor marketing KPIs and performance metrics
• Assist with website management tasks such as SEO implementation and WordPress updates
• Administer tools like Microsoft Book a Meeting (BAM) and manage associated user data
• Support administrative marketing tasks, including data entry, award submissions, and file localization
• Utilize AI tools (ChatGPT, Grammarly, etc.) to improve content creation, marketing output, and workflow efficiency
Required Skills & Qualifications
• Minimum 3 years of experience with Pardot (email automation, list management, campaign workflows, and integration)Note: Experience with other platforms like HubSpot is acceptable but evaluation will focus on Pardot relevance
• Proficient in Salesforce, Pardot (Account Engagement), Microsoft Excel, and the MS Office suite
• Familiarity with Zoom webinars and integration into marketing workflows
• Strong understanding of marketing automation best practices and performance tracking
• Exceptional organizational skills and attention to detail
• Excellent written and verbal communication skills
• Bonus: Experience with WordPress and SEO best practices

Keyskills :
salesforcemarketowordpresshubspotseopardot