Sales Executive

Job Description

• Designation: Business Development Officer Grade: Officer/Assistant Manager
• Division: Branch Banking Department: Liability Sales
• Travel required: Yes Level of travel: Extensive
• Level: Executive
• Job Dimension
• Reporting To Business Development Manager
• Direct Reports 0
• Indirect Reports 0
• Geographic spread Branch Office
• Purpose of the role:
• To acquire New To Bank liability relationships (Current Accounts / Saving Accounts / Deposits) and strengthen these relationships through highest levels of service quality.
• Key Responsibilities:
• Identify potential catchment areas of potential retail liabilities customers for .Build a database of customer leads through references, opening stalls in areas where there are higher number of footfalls like apartment complexes, shopping areas etc., door to door visits, distribution of pamphlets etc.Schedule meetings with potential liabilities customers and understand their requirement; thereafter presenting them with the most suitable products and explaining the features/benefits.Communicate clearly to customers on the requirements for various types of products & services for example, charges for maintaining a locker, minimum balance to be maintained etc., and on the documents required to be submitted to bank with Equitas.Ensure that all customer documents are verified with originals and are handled with care and confidentiality.Complete all account opening related processes accurately so that the customer experience is enhanced and forms the foundation of a long relationship with the bank.Maintain continuous communication with customers on the status of their account opening process.Frequently communicate with newly signed up customers and assist them with additional products and services based on their requirements for example, relevant loan products, investment products etc.Build reference network from newly signed up customers for potential leads.Regularly update Daily Sales Reports and discuss on the plans, action items, progress with the supervisor
• Indicative Tasks Competencies
• Business Perspective
• Responsible for CASA NTB numbers Market IntelligencePlanningResult Orientation
• Responsible for CASA value
• Responsible for GI/LI/HI premium numbers
• Responsible for TD numbers
• Responsible for SIP/RD numbers
• Process Perspective
• Ensure NIL deviations in Audit/KYC/AML/compliance norms - Analytical Skills- Execution Excellence- Collaboration
• Track and ensure quality files sourced
• Participate in audit, monitor the scores and close action points and concerns
• Liaising with CPCL and branch operations for timely account opening, service enhancements and sales initiatives.
• Customer Perspective
• Build, manage and promote relationship with existing/old customers to generate new business and to solicit referrals Building RelationshipSelling Skills
• Ensure continuous generation of business through efficient relationship management
• Conduct period meeting with key clients to manage and grow business.
• Effectively handle customer complaints, if any
• Learning & Growth Perspective
• Work with BDM to set targets considering market conditions, potential and past performance - Collaboration
• Ensure to complete all assigned training modules in CLAP on time
• Identify self training needs for sales, functional or procedural & ensure to complete assigned L&D Trainings
• Key Results Area
• KRA KEY PERFORMANCE INDICATOR
• CASA NTB (in Units) % of Achievement (Target vs Actual)
• CASA Value- AMB (in Lacs) % of Achievement (Target vs Actual)
• GI/LI/HI Premium (in Rs Lacs) % of Achievement (Target vs Actual)
• Retail TD (in lacs) % of Achievement (Target vs Actual)
• SIP / RD (in Nos) % of Achievement (Target vs Actual)
• To ensure nil deviations in Audit/KYC/AML/Compliance norms As per report
• Depletion in accounts at M2 stage (not more than 20%) As per report
• No of accounts moving to zero balance bucket at M2 ( <10%) As per report
• No of New Cutomer Meetings per day (Min 8) As per report
• Undergone the requisite training programs and certifications As per requirement
• All setup account needs to be funded for requisite IP As per requirement
• Desired Experience & Qualification:
• Graduate with 1plus years of experience in CASA sales background.Must have good knowledge of the local and surrounding markets in the areaGood communication and negotiation skills

Keyskills :
sales processcurrent accountsaving accounthni salesbusiness developmentoutside salesinsurance salescasa salesinsurance marketing