General Manager - Digital Marketing

Job Description

About Panacea BiotecPanacea Biotec believes in giving a chance for Better Health to Live Well and Live Longer We are one of the Indias leading Pharmaceutical & Biotechnology Company with demonstrated Research, Manufacturing and Brand Building capabilities. We have ultra-modern, state of the art manufacturing facilities for Pharma & Vaccines that are USFDA and cGMP compliant and WHO PQ.Panacea Biotec Pharma has recently entered into a new business of nutrition products. It has developed its own product portfolio for the nutrition segment at its Sampann R&D Center and has set-up a manufacturing facility to manufacture these products at Baddi, Himachal Pradesh.To start with, in June 2023, PBPL has launched pediatric nutrition products under the brand name, ChilRunfullTM, ChilRun 7, ChilRun No Sucrose in ~100 territories across India covering almost 4,000 doctors. It plans to add more products going forward to expand the product portfolio and markets including other. specialties like gynecology and adult nutrition.Come and find your place in History by Leading a market-leading innovative, high quality, and affordable Nutrition Portfolio that saves million of lives throughout the world!Drive Digital Transformation across all the Business Help organizations reach their business goals by implementing technologies and innovations such as Mixed Reality, Virtual Reality, Augmented Reality, Robotics, 3D printing, Chatbots and many Digital innovations HCP (Health Care Provider) /consumer/shopper input used for the creation of brand and commercial/retail strategies. Will guide business decisions that enable Panacea Biotec to maximize brand share and market growth.Roles & Responsibilities: To Lead and timely deliver the projects in alignment with Business needs and strategy. This includes execution of project plans, debottlenecking issues, stakeholder management in very complex and dynamic environment. To drive the omni channel strategy and built business innovation models for all the Business To build Multichannel marketing (MCM) strategy and ensuring smooth execution in consumer marketing. Create and implement effective digital marketing strategies and growth marketing techniques to drive results Should Integrate with Business Drivers, Finance, Agencies, Social Media platform, E-commerce piece Maintain roadmaps, reports and dashboards Hold regular alignment meetings with relevant stakeholdersSTRATEGIC INSIGHT: PROVIDES IMPACTFUL INSIGHTS THAT SHAPE BRAND, RETAILAND BUSINESS STRATEGY Develops the consumer insight platform and dashboard Consistently represents the voice of the HCP/consumer/shopper among internal partners to ensure that the consumer/shopper is always top-of-mind.ENGAGEMENT WITH INTERNAL PARTNERS:MAINTAINS HIGH LEVEL OF ENGAGEMENT WITH INTERNAL PARTNERS Build relationship with business partners Establishes timely and realistic deadlines for Digital Initiatives with business partners and works to meet those deadlines This position interacts primarily with Managing Director, Business Heads and MarketingSkill set requirement: Strong understanding of Omni channel engagement, Business Innovation Models, Augmented Reality, Virtual Reality, Chatbots, Mobile app development, Website Development, Online Media Buying & Planning. Interpersonal skills with strong written / oral communication skills Demonstrated problem-solving ability and general business acumen Accuracy and attention to details, Business awareness Creativity and problem-solving skills Communicate & Manage Organization - clients dialogsExperience : 10 years; experience in Digital Brand MarketingPreferred : Experience in OTC, Nutrition and or FMCGQualification :Bachelors Degree and Certification in Information & & Technology / Digital Marketing Eligible candidates can e-mail their detailed resume to Mr. Kulvinder Sarao, CHRO @ hidden_email,

Keyskills :
Augmented RealityVirtual RealityWebsite DevelopmentInterpersonal skillsBusiness acumenBusiness awarenessCreativityClient managementOmni channel engagementBusiness Innovation ModelsChatbotsMobile app developmentOnline Media BuyingPlanningWritt