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Marketing Manager

0.00 to 4.00 Years   Delhi   20 Oct, 2023
Job LocationDelhi
EducationNot Mentioned
SalaryRs 3.0 - 6 Lakh/Yr
IndustryInternet / E-Commerce
Functional AreaProduct MarketingMarketing / Communication
EmploymentTypeFull-time

Job Description

    Marketing Manager responsibilities include:
    • Developing strategies and tactics to boost the companys reputation and drive qualified traffic
    • Deploying successful marketing campaigns from ideation to execution
    • Experimenting with various organic and paid acquisition channels
    Responsibilities
    • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
    • Deploy successful marketing campaigns and own their implementation from ideation to execution
    • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
    • Produce valuable and engaging content for our website and blog that attracts and converts our target groups
    • Build strategic relationships and partner with key industry players, agencies and vendors
    • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
    • Oversee and approve marketing material, from website banners to hard copy brochures and case studies
    • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
    • Analyze consumer behavior and adjust email and advertising campaigns accordingly
    Requirements and skills
    • Demonstrable experience in marketing together with the potential and attitude required to learn
    • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
    • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
    • Experience in setting up and optimizing Google Adwords campaigns
    • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
    • A sense of aesthetics and a love for great copy and witty communication
    • Up-to-date with the latest trends and best practices in online marketing and measurement
    • BSc/MSc degree in Marketing or related field

Keyskills :
marketing strategymarketing managementmarket planningcustomer marketing

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