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Marketing & Sales Manager FMCG

1.00 to 10.00 Years   Delhi   16 Sep, 2026
VISHAL PIPES LIMITED
Job LocationDelhi
EducationNot Mentioned
SalaryNot Disclosed
IndustryFMCG / F&B
Functional AreaProduct Marketing
EmploymentTypeFull-time

Job Description

    Job Title-Marketing & Sales Manager FMCG (Dry Snacks: Makhana & Dry Fruits)Location-North District DelhiDepartment-Sales & MarketingReports To :Business Head / Director FMCG DivisionEmployment Type-Full-timeRole: Lead panIndia sales and marketing for a dry snacks portfolio (makhana/fox nuts, dry fruits, snack mixes), driving both branded and privatelabel (PVT label) growth across B2B and B2C channels.glassdoor1Key Responsibilities
    • Sales Strategy & Targets: Build and execute a regional/panIndia sales plan; own monthly/quarterly/annual targets for branded privatelabel business; prepare annual budgets and forecasts.
    • Distribution & Channels: Develop and manage super stockists, C&F, distributors, dealers, wholesalers; expand General Trade (kirana/wholesale) and Modern Trade (Reliance, DMart, Spencers, Metro, etc.).
    • Institutional & Ecommerce: Grow HoReCa, corporate gifting, airlines, hospitals, institutions; strengthen presence on Amazon, Flipkart, Blinkit, Zepto and other quickcommerce platforms.
    • B2B & Private Label: Onboard retailers, ecommerce brands, and HoReCa for whitelabel/contract manufacturing; negotiate pricing, MOQs, payment terms; coordinate with R&D/production/packaging for clientspecific SKUs.salary1
    • Marketing & Brand: Plan trade marketing, instore promotions, sampling, visibility; collaborate on packaging, positioning, pricing, and promotions for own brand and PVT label; monitor competitors and consumer trends.
    • Team Leadership: Recruit, train, and lead Area/Territory managers and sales executives; set KPIs; conduct reviews, field coaching, and build a targetdriven culture.
    • Reporting & MIS: Deliver weekly/monthly sales, pipeline, and market intelligence reports; analyze channel/SKU/customer profitability and recommend actions.
    Qualifications & Experience
    • Education: Bachelors in Marketing/Business; MBA (Marketing/Sales/Agribusiness) preferred.
    • Experience: 510 years in FMCG/Food Processing/Packaged Foods (makhana, dry fruits, nuts, healthy snacks); 23 years in a Sales/Marketing Manager role with team handling; strong B2B, institutional, and privatelabel track record.indeed1
    Key Skills
    • FMCG channel sales (General Trade, Modern Trade, Institutional, Ecommerce)
    • B2B selling, key account management, privatelabel/OEM business development
    • Negotiation, communication, relationship building
    • Market/competitor/consumer analysis in dry snacks
    • Sales forecasting, budgeting, MIS; readiness for extensive travelindeed1
    KPIs
    • Sales target achievement (value & volume)
    • Growth in B2B and privatelabel revenue
    • Expansion of distributor/dealer network and outlet coverage
    • Number of new B2B accounts (retail chains, HoReCa, ecommerce brands)
    • Brand visibility/market share in makhana & dry fruits
    • Team productivity and individual target attainment
    Preferred Industry Background
    • Makhana/fox nuts manufacturers or brands
    • Dry fruits, nuts, healthy snacks companies
    • FMCG packaged foods (namkeen, snacks, health foods)
    • Private label/contract manufacturing for modern trade and ecommerce

Keyskills :
b2b salesb2b marketing

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