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| Job Location | Faridabad |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Management Consulting / Strategy |
| Functional Area | Operations Management / Process AnalysisSales / BD |
| EmploymentType | Full-time |
Planning, executing and managing Pay per click (PPC) campaigns on Google Adwords (Google Search, Google Display, Google Shopping), Facebook Ads Bing/ Yahoo/ MSN ad- center Daily monitoring of campaigns performance including Average CPC, CTR, Conversions Rate mobile vs Desktop bid to maximize ROI Managing multiple Re- marketing campaigns across Google Ads Display, Search (RLSA), Re- marketing for Shopping Ads (PLA) Dynamic re- marketing. Managing Product Listing Ads Feeds on Google Merchant Center Hands on experience in running YouTube Video Campaigns (True- view in Stream Video Discovery Ads Campaigns) Provide strategies for keyword opportunities, campaign structuring, targeting, bidding and other facets of paid Search/ Display campaigns in accordance with organizational goal. Analyse the performance of accounts campaigns on Google Analytics Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end- to- end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels.
Keyskills :
marketing advertising ustomerrelations campaignmanagement displaycampaigns