AGM Brand Marketing

Job Description

Role Overview:As a brand leader, your main responsibility will be to build, grow, and scale a category while also being the face of marketing. You will be expected to own the brand positioning, architecture, tone of voice, and long-term brand equity. Additionally, you will define and drive brand strategy aligned with business and category growth goals. Being the custodian of brand consistency across all consumer touchpoints and acting as the confident face of marketing internally and externally will also be crucial aspects of your role.Key Responsibilities:- Own the brand positioning, architecture, tone of voice, and long-term brand equity- Define and drive brand strategy aligned with business and category growth goals- Be the custodian of brand consistency across all consumer touchpoints- Act as the confident face of marketing internally and externally- Own category growth strategy across awareness, consideration, conversion, and retention- Work closely with business, product, and sales teams to drive topline growth- Use consumer insights, data, and market trends to unlock new growth opportunities- Balance brand building with performance and revenue outcomes- Lead integrated marketing planning across digital, offline, retail, partnerships, and media- Own campaign ideation, execution, and performance tracking- Drive efficiency and effectiveness of marketing spends- Ensure marketing supports both short-term sales and long-term brand health- Set the content and storytelling direction for the brand- Oversee social media strategy, growth, and engagement- Guide copywriting across campaigns, packaging, digital assets, and retail- Ensure content is insight-led, differentiated, and conversion-focused- Own packaging strategy and execution for lenses and related products- Ensure packaging drives shelf impact, clarity, and premium brand perception- Work with design, product, and regulatory teams to deliver best-in-class packaging- Bring strong VM sensibility across stores, kiosks, and retail formats- Own in-store communication, displays, and brand visibility- Ensure consistent brand storytelling from online to offline- Build, mentor, and lead high-performing brand and marketing teams- Collaborate cross-functionally with business, product, retail, and supply teams- Present marketing strategy and performance confidently to leadershipQualifications Required:- 7 to 12 years of experience in brand and marketing leadership roles- Experience in Beauty, consumer brands, health, lifestyle, FMCG, or D2C preferred- Strong brand strategist with a business mindset- Proven track record of growing a category or brand at scale- Deep understanding of core marketing fundamentals, not just content or social- Excellent command over storytelling, copy, and creative judgment- Strong growth orientation with comfort in data and performance metrics- Sharp visual sense across packaging, VM, and consumer touchpoints- Consumer-obsessed, commercially sharp, and execution-focused(Note: Skills required include Marketing Planning, social media strategy, performance metrics, Visual Merchandising, Consumer Insights, Brand Strategy) Role Overview:As a brand leader, your main responsibility will be to build, grow, and scale a category while also being the face of marketing. You will be expected to own the brand positioning, architecture, tone of voice, and long-term brand equity. Additionally, you will define and drive brand strategy aligned with business and category growth goals. Being the custodian of brand consistency across all consumer touchpoints and acting as the confident face of marketing internally and externally will also be crucial aspects of your role.Key Responsibilities:- Own the brand positioning, architecture, tone of voice, and long-term brand equity- Define and drive brand strategy aligned with business and category growth goals- Be the custodian of brand consistency across all consumer touchpoints- Act as the confident face of marketing internally and externally- Own category growth strategy across awareness, consideration, conversion, and retention- Work closely with business, product, and sales teams to drive topline growth- Use consumer insights, data, and market trends to unlock new growth opportunities- Balance brand building with performance and revenue outcomes- Lead integrated marketing planning across digital, offline, retail, partnerships, and media- Own campaign ideation, execution, and performance tracking- Drive efficiency and effectiveness of marketing spends- Ensure marketing supports both short-term sales and long-term brand health- Set the content and storytelling direction for the brand- Oversee social media strategy, growth, and engagement- Guide copywriting across campaigns, packaging, digital assets, and retail- Ensure content is insight-led, differentiated, and conversion-focused- Own packaging strategy and execution for lenses and related products-

Keyskills :
Marketing Planningperformance metricsVisual MerchandisingConsumer InsightsBrand Strategy