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Assistant Manager - Digital Marketing

3.00 to 5.00 Years   Gurugram   06 Jun, 2023
Uncap Research Labs
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryAdvertising / MR / PR / Events
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    We are looking for a Digital Marketing expert with end-to-end ownership of paid user acquisition for an edTech organisation. The person should be eager to learn, a big fan of metrics, mad about A/B testing, an optimization maniac and have laser focus on growth, growth growth.Responsibilities :Strategy :- Lead marketing strategy for paid user acquisition for all Mweb app marketing channels.- Manage paid marketing campaigns for web signups and provide projections budget requirements for the next 12-24 months.- Create product requirements for Mweb landing pages for efficient scale from SEM, Display, FB other Mobile heavy web channels.- Constantly look at competitors and provide SWOT analysis and identify their success factors.- Keep pace with digital marketing industry trends, new channels and other developments in mobile marketing.Execution :- Should have prior hands-on experience on search, display app heavy channels.- Drive traffic as well as maximize ROI for all paid marketing campaigns.- Conceptualize implement paid marketing campaigns.- Drive conversions through re-marketing campaigns. Identify the right channels to re-target users.- A/B test: audience targeting, ad copy, creative, landing page and more.- Strong understanding of bidding strategies for various ad platforms.Data Analytics :- Interpret data, analyze results using statistical techniques to determine actionables- Ability to analyze competitor strategies and recommend changes in our strategy.- Administer ad platform tools for purposes of targeting, bid optimization, running a/b tests, diagnostic reporting and analysis.- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in goals.- Monitor and evaluate results and performance across the major channels.Tools :- Extensive Knowledge of Ad Platforms- Google App campaigns, Google Ads Mweb campaigns- Must have worked on app channels integration with Adjust/Appsflyer/Branch or similar mobile measurement tools.- Experience on analysing deep insights using competitor insights tools like SEMrush/Similarweb or similar tools.- Mobile marketing ad platforms experience (AdMob, Adcolony, Airpush) or any other mobile marketing tools, if any.- Experience on any App or mobile web notifications tool like Webengage, Mixpanel, One Signal etc is a plus.Qualification Experience :- Extremely data driven individual with 3 years of relevant experience- Experience with B2C products selling in the US would also be a plus.- Experience with app install campaigns with CPA or ROI based targets.,

Keyskills :
accountslanding pagesbankingsalesweb analyticsswot analysismis

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