Brand Strategist

Job Description

A Brand Strategist is a professional who develops position recommendations for companies looking at developing or expanding their brands. They also help guide market research analysis and define a companys tone so that everything matches with campaign initiatives
• Gather feedback from sales and analyze consumer behavior to define our companys positioning
• Craft our differentiation strategy
• Create guidelines that define our companys voice both online and offline (including terminology and slogans)
• Brief our creative team about marketing projects theyll be working on (for example ebooks, email campaigns and advertising banners)
• Conduct competitive research to identify our strengths and weaknesses
• Design promotional campaigns for new products and markets
• Develop our social media strategy
• Assess the performance of our advertising campaigns and events
• Analyze market trends and identify new opportunities and challenges
Analytical Thinking & Market ResearchData-Backed StorytellingCreative Problem SolvingStrategic Communication & PresentationDigital & Social Media SavvyConsumer PsychologyCross-functional Collaboration

Keyskills :
collaborationproblemconsumercreativepsychologydigitalpresentationcommunicationcross-functionalsocialmediastrategicsolving