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Director - Growth Marketing

11.00 to 13.00 Years   Gurugram   31 Jul, 2023
MobiKwik
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryBFSI
Functional AreaSBU Head / CEO / Director
EmploymentTypeFull-time

Job Description

    - Develop the CRM strategy for retention & reactivation to drive & maintain a constant retention rate across all category.- Drive all marketing automation activities to develop and execute end to end user journeys from onboarding to reactivation.- Lead app acquisitions via Google and Facebook, and in addition, handle performance marketing agency.- Handle the communication plan, user retention and marketing automation of 3 white label wallets.- Work closely with product, UX/design & engineering to enable Growth and Merchant marketing initiatives & drive bottom-line conversion.- Experience on working with marketing automation engines (Clevertap) & delivery enable platforms (Netcore, Times Internet) and Attribution Analytic tools (Tune, GDC, GA).Requirement :- Should have strong analytical skills and data-driven problem-solving approach.- Should be able to take end to end ownership of projects & team management- Good understanding of organizational goals and objectives. Should be able to strategize and execute campaigns and link them to the organizational goals- Should be able to work closely with the product and tech team for new launches or feature requests to improve campaign performance- Should be good with maintaining relationships with partners and work aggressively to build it better- Should have 11-13 years of relevant experience- Preferably from an e-commerce/Fintech.,

Keyskills :
marketing automationwhite labelstrong analytical skills

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