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General Manager - Marketing Real Estate Tech Startup

4.00 to 8.00 Years   Gurugram   26 Feb, 2024
Unnati
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryOthers
Functional AreaOthers
EmploymentTypeFull-time

Job Description

    Job DescriptionAs a General Manager - Marketing, You will be overseeing and executing a comprehensive marketing strategy that encompasses digital marketing, content marketing, traditional marketing, and marketing automation.What you need to do:Digital Marketing:- Managing a small inhouse team and the marketing agency relationships- Developing digital marketing strategies to drive online visibility, traffic, and lead generation.- Conceptualizing performance marketing campaigns, including PPC, SEO, and display advertising, to optimize ROI.- Utilizing data-driven insights to continuously improve and optimize digital marketing spends.Content Marketing:- Leading content marketing initiatives, including the creation of success stories, case studies, and engaging content that resonates with the target audience.- Developing and maintaining a content calendar to ensure consistent messaging across various platforms.- Collaborating with internal teams to gather information and insights for content creation.Social Media Management:- Building and managing the brand presence on social media platforms, creating engaging and shareable content.- Monitoring social media trends and industry news to identify opportunities for brand promotion.- Driving community engagementBranding & PR:- Overseeing public relations efforts, including press releases, media relations, and reputation management.- Planning and executing events, activations, and campaigns in various centers to enhance brand visibility.Marketing Automation:- Implementing and optimizing marketing automation tools to streamline lead generation, capture, nurturing, and conversion processes.- Analyzing data and metrics to assess the effectiveness of marketing automation campaigns.- Working closely with the sales team to align marketing automation efforts with overall business goals.What you need to have:- Bachelors degree in Marketing, Business, or a related field. MBA is a plus.- Proven experience in a similar marketing leadership role, ideally in the real estate or services industry.- In-depth knowledge of digital marketing, content marketing, traditional marketing, and marketing automation.- Strong analytical skills with the ability to interpret data and trends to drive marketing strategies.- Excellent communication and leadership skills, with the ability to collaborate effectively across departments.- Familiarity with the latest marketing technologies and trends.

Keyskills :
content marketingsocial media managementdigital marketing

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