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GM Channel Marketing

1.00 to 10.00 Years   Gurugram   16 Sep, 2026
Dr Lal PathLabs
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryOthers
Functional AreaNot Mentioned
EmploymentTypeFull-time

Job Description

    Drive revenue from the B2C/B2B ecosystem of Channel Partners nationwide. Continuously work on the digital transformation journey, improve existing products, or build new products for partners. Introduce new models of channel development & engagement. Overall responsible for channel-wise sales revenue, partner ROI, service to partners & NPS.Channel DevelopmentIntroduce new digital technologies to scale the partner channel ecosystem & OperationsDigitally transform the current processes and ways of working like partner portal, digital onboarding, corporate portal etc.Develop new channel management models like Master Franchise, Rural franchise, Key Accounts etc.Define and implement channel segmentation, value proposition & acquisition strategyConduct in-depth research to identify new market opportunities and consumer preferences to run a geo-based expansion strategy for the franchise channelPartner Management & Engagement:Responsible for key channel metrics for partner management like revenue, ROI, partner SLA management, compliance, partner training & channel NPSDefining & driving engagement programs for B2B & B2C channel partners to improve operational efficiencyClosely work with Sales Heads on the GTM and Channel Activation Strategy and roll out channel-wise activation programs to drive salesRun Special Key Account Management programs for top clientsDefine and monitor Key partner performance KPIs like NPS, store operations, brand guidelines, compliance, complaints, etc.Driving productivity of channels (B2C & B2B) via different business propositions & programsPartner Development Onboard new partners and responsible for creating and implementing post-onboarding partner success journeyUse digital properties given to franchise for enabling DIY marketing tools like partner portal, AI/ML recommendation engine usage, OBD, GMB, SNSStaging the channel partners in different buckets basis the aging of the channel partners & defining the growth plan through market support for each category, like Matured Vs Maturing Vs. newly onboardedBuilding new avenues for growth, sustaining the existing ones, and responsible for bringing in revenues for franchise partnersEnsure the benchmark level of skilling of the partner & its employeesChannel Activation:Design and execute annual channel activation roadmap across tier 1/ 2/ 3 & rural cities.Budget management and promotional spending to maximize ROI and budget efficiencyPeople managementHire, develop, coach, and lead successful team leaders with high-quality personnel to deliver profitable growthMotivate & mentor diverse team to achieve key performance targetsExperience: 10 to 12 yearsQualification Background: MBA from a reputed business schoolPrior Experience/Background: Minimum of 5 years of experience dealing with franchisee/retail/distributors business management.Experience in designing and implementing tech-enabled partner management programs.Preferred Industry: QSR, Retail, Telecom, Tyre, Consumer Durables, FMCG, etc.Stint in sales is preferred .

Keyskills :
Channel MarketingDigital TransformationChannel DevelopmentPartner ManagementSales StrategyKey Account ManagementKPI MonitoringBudget ManagementPeople Management

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