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Google Ads Executive

1.00 to 3.00 Years   Gurugram   30 May, 2023
GFL RECRUITMENT PRIVATE LIMITED
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaEmbedded / System Software
EmploymentTypeFull-time

Job Description

    Job DescriptionThe Job Overview:
    • Create google search ads, smart ads, display or video as per strategy and requirements.
    • Creating content, creatives, banner including text posts, video and images for google display and video ads and researching new advertising opportunities and providing recommendations to management on which ones are best for the companys goals.
    • Google My Business update and optimize as per strategy on weekly basis.
    • Developing new strategies and campaigns. Managing a budget to be spent on promoting google search, display or videos and pay-per-click (PPC) advertising and analyze performance data to identify trends and patterns in order to improve campaign effectiveness.
    • Keywords search, plan and implementation on website with the help of web developer as per campaign.
    • Monitoring competitor activity in order to identify any new strategies, target keywords that may affect business goals.
    • Analyze customer data to identify potential customers, target audience who may be interested in the companys products or services.
    • Keeping track of data and analysing the performance of google campaign.
    • Partnering with other departments to ensure that all advertising campaigns meet objectives set by other departments such as sales or leads generated.
    • Collaborating with colleagues from across marketing departments to ensure branding is consistent and to develop strategies to improve website traffic, impressions/reach and leads & sales.
    • Helps in managing conversion tracking tools such as Google Analytics, Google Tag Manager to measure campaign effectiveness.
    • Creating reports detailing campaign results and making recommendations for future campaigns.
    Skills required :-
    • A knowledge of and an interest in the methods organisations use to promote themselves through search ads, display ads and video ads is a necessity
    • Search engine marketing
    • Strong communication and presentation skills
    • Photo and video-editing experience
    • Organisational skills
    • Analytical ability and Data analysis
    • An ability to multitask, to work on a number of projects at once
    • Problem solving skills
    • Creative thinking
    Tools Skills:-Google ad manager, Google keywords planner, Google console and Google Analytics, Google Tag Manager, Google My business, Canva and Photoshop or illustrator.Education/Experience
    • Job Location: DLF Phase IV, Gurugram
    • Experience- Minimum 1-2 Years in Relevant field.
    • Working Days- Monday to Friday ,5 Days
    • Working Time- 09:30 AM to 6 PM
    • Team Strength- 8 Members
    • Notice Period- 1 Month
    Qualifications:UG: Any GraduatePG : Post Graduation Not RequiredYears of experience : At least 1 or 2 years of experience in Google ad Words.

Keyskills :
google adwordscost per acquisition

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