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Head - Marketing & Growth - eCommerce

8.00 to 13.00 Years   Gurugram   17 May, 2023
EWYN Services PVT LTD
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryMedical / Healthcare
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    DescriptionAs the Head of Marketing, you will work directly with the VP of Marketing (Growth & Retention) and be responsible for developing and implementing our entire marketing strategy. You will consistently execute, learn, and iterate result-oriented marketing campaigns to ensure successful acquisition, retention, and optimum utilization of all resources. Leading a team of marketing specialists, you will work with senior leadership across functions and ensure we achieve industry-leading revenue and budget targets consistently.Responsibilities- Develop and implement a cohesive marketing plan to increase acquisition and retention.- Set immediate and long-term goals for internal teams.- Create aggressive monthly and quarterly acquisition and retention plans and lead the team to meet them.- Lead the Marketing team and elevate its level to a skillful, efficient, industry-leading unit.- Track the effectiveness of ongoing campaigns through regular reporting that includes details of customer behavior, usage, and spend.- Analyze the customer journey and identify key touchpoints in the customers interaction to optimize customer activation and retention.- Prepare regular reports and presentations on marketing metrics.- Conduct market analysis to identify challenges and opportunities for growth.- Provide guidance and ideas to organize effective marketing events.- Conduct thorough competitive analysis to stay informed and ahead of the competition.Requirements:Qualifications:- Demonstrable experience in a senior role leading both acquisition and retention, as well as designing and implementing successful marketing campaigns.- Thorough knowledge of SEM, Facebook, and Affiliates management marketing analytics along with the knowledge of remarketing, retention, and CRM tools like CleverTap, Web-engage, etc.- Lead product marketing, be able to come up with hypotheses to try new features, run experiments, and conclude A/B tests.- Advanced leadership skills and proven expertise in elevating team members to a high level of performance.- Advanced Excel skills, and knowledge of SQL and tableau is preferable.- Ability to creatively solve business problems through strategic and innovative approaches.- Ability to work with various teams in a complex environment, ensuring timely delivery of multiple projects.- Highly analytical with the ability to collate, analyze, and present data and drive clear insights into decisions that improve KPIs.- Ability to effectively communicate and manage relationships with senior management, company divisions, and partners.- Ideally, should have gaming or e-commerce industry experience.This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.,

Keyskills :
technical complianceadvanced excelmarket analysissenior management

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