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| Job Location | Gurugram |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Medical / Healthcare |
| Functional Area | Sales / BD |
| EmploymentType | Full-time |
The successful candidate will be responsible for E2E category growth, P&L management and marketing for the haircare category at Mamaearth. Including managing the E2E value chain, developing the marketing strategy for its sub-categories and executing structured marketing capability building initiatives across revenue & marketing channels.Responsible for the brand experience across all touchpoints, by development and localization of the winning campaigns for the product portfolio. Would be expected to meet the topline and bottom line targets for the business; build long term competitive strength. Roles and Responsibilities :- Category and competition understanding with full knowledge of category landscape & market size- Driving category marketing strategy and category development roadmap- Consumer understanding and plan & execute any researches required for category understanding and development- Product portfolio management- ATL/BTL, marketing initiative across channels- Developing & driving channel strategy (Digital, Ecomm, Offline, Others)- P&L, cost management & financial operations- Should be able to expand with the role & responsibilities over time,
Keyskills :
managementdirect store deliverycampaignscost managementchannel strategytranslationdistrict managementnational accountsmultiunitpl managementmultiunit management