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| Job Location | Gurugram |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Banking / Financial Services |
| Functional Area | General / Other Software |
| EmploymentType | Full-time |
Manager- Marketing Communication Location: GurgaonHC/ JC/ 2018-Nov/ 95 Summary: The incumbent is responsible for Brand positioning and Marketing Communication strategy for Home Credit IndiaKey responsibilities: Take brand ownership and provide the vision, mission, goals and strategies to match up to Translate brand strategies into brand plans, brand positioning and go-to-market strategies Lead creative development and create motivating stimulus to get targeted population to take action Establish performance specifications, cost and price parameters, market applications and sales estimates Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) Monitor market trends, research consumer markets and competitors activities to identify opportunities and key issues Oversee marketing and advertising activities to ensure consistency with product line strategy Monitor product distribution and consumer reactions Align the company around the brand s direction, choices and tactics Desired Skills: 5-6 Years proven working experience as Brand manager or associate brand manager Drive for results and leaderships skills Excellent understanding of the full marketing mix Highly creative with ability to think out of box Experience in identifying target audiences and devising campaigns that engage, inform and motivate Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management Strong analytical skills and data-driven thinking Advanced communication and interpersonal skills Up-to-date with latest trends and marketing best practices,
Keyskills :
brandpositioning marketingcampaigns interpersonalskills executivemanagement tronganalyticalskills marketingmix analyticalskills kingexperience productdistribution marketingcommunication productdifferenti