Manager - Product Marketing - Advertising Firm

4.00 to 9.00 Years Gurugram 06 Jun, 2023

Job Location	Gurugram
Education	Not Mentioned
Salary	Not Disclosed
Industry	Advertising / MR / PR / Events
Functional Area	Sales / BD
EmploymentType	Full-time

Job Description

- Study company products- Translate technical details into benefits for the user- Follow and analyze market trends to position products- Develop product marketing strategies (pricing, advertising, product launching)- Craft compelling messages across marketing channels (landing pages, ad campaigns)- Work with various teams (design, content, acquisition, product, sales) to implement strategies- Test marketing product features, releases and ad copy- Evaluate projects using relevant KPIs and feedback from existing and prospective customersRequirements:- Minimum 4+ years of experience into the relevant field- Proven experience as a Product Marketing Manager, Brand Manager or similar role- Background in design and copywriting is a plus- Experience in market analysis- Familiar with product marketing tactics (e.g. integrated marketing campaigns)- Working knowledge of web analytics tools (Google Analytics)- Excellent communication skills- Keen eye for detail- Creativity- Analytical mind and strong quantitative skills- MBA in Marketing, Communications or similar field,

Keyskills :
web analyticsproduct marketingintegrated marketingmarket trendsmarketing tacticsbranddesigntacticsbenefitsfeatures

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Manager - Product Marketing - Advertising Firm

Job Description

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