hireejobs
Register for Job
Hyderabad Jobs
Banglore Jobs
Chennai Jobs
Delhi Jobs
Ahmedabad Jobs
Mumbai Jobs
Pune Jobs
Vijayawada Jobs
Gurgaon Jobs
Noida Jobs
Oil & Gas Jobs
Banking Jobs
Construction Jobs
Top Management Jobs
IT - Software Jobs
Medical Healthcare Jobs
Purchase / Logistics Jobs
Sales
Ajax Jobs
Designing Jobs
ASP .NET Jobs
Java Jobs
MySQL Jobs
Sap hr Jobs
Software Testing Jobs
Html Jobs
IT Jobs
Logistics Jobs
Customer Service Jobs
Airport Jobs
Banking Jobs
Driver Jobs
Part Time Jobs
Civil Engineering Jobs
Accountant Jobs
Safety Officer Jobs
Nursing Jobs
Civil Engineering Jobs
Hospitality Jobs
Part Time Jobs
Security Jobs
Finance Jobs
Marketing Jobs
Shipping Jobs
Real Estate Jobs
Telecom Jobs

Marketing Automation Specialist

3.00 to 7.00 Years   Gurugram   14 Dec, 2021
Hot Courses
Job LocationGurugram
EducationNot Mentioned
SalaryRs 3.5 Lakh/Yr
IndustryIT - Software
Functional AreaSales / BD,Internet Marketing
EmploymentTypeFull-time

Job Description

POSITION TITLE:Marketing Automation Specialist IELTSLOCATION:GurgaonREPORTS TO:Global Marketing Automation Operations ManagerBUSINESS UNIT:Marketing Automation - IELTSDATE:2021POSITION PURPOSEThe candidate is responsible for implementing all IELTS related marketing automation campaigns across network. She/he would be required to empower the businesses to build, grow and convert prospects through automated marketing campaigns and lead nurturing based on triggers, lead scoring at different stages of the customer lifecycleKey Performance AreaKey ResponsibilityMarketing Automation and lead nurturing

  • Plan, develop, and execute cross channel campaigns, interaction campaigns and nurture programs across the student and test taker lifecycle to drive engagement and conversion
  • Develop marketing automation campaigns across various channels (email, SMS, Whatsapp) and social to improve efficiency
  • Understand our customers and segment audiences and optimise campaigns to increase effectiveness
  • Develop optimized content and messaging, e-mail / campaign templates & editing (HTML), asset tagging & loading in line with the brand guidelines
Driving great UX / UI / Analytics
  • Conduct ongoing A/B testing related to subject lines, e-mail copy, layouts, CTAs etc. that drives conversion improvements
  • Ensure cross-browser / e-mail compatibility through testing and software tools
  • Build testing frameworks (split testing, deliverability and tracking) for continuous optimization of click-through and conversion rates
  • Share improvements in campaigns through adaptive learning from past campaign experiences
Reporting
  • Develop and provide periodic metrics and trends by country as per defined campaign objectives
  • Monthly reporting to key stakeholders for standard KPI of marketing automation campaigns
Collaboration
  • Regularly meet with teams to define campaign calendars, execute campaigns, review results and adjust basis learnings
  • Actively participate in IELTS Marketing Automation Community and contribute basis experience and lessons learned
  • Leverage successful ideas / initiatives from across country and share that within the IDP Community
RELATIONSHIPS InternalExternalGlobal Marketing Automation Operations ManagerGlobal IELTS Marketing DirectorCDMOCentral Student / CX Marketing teamRMD sRegional Marketing Automation LeadsGlobal Marketing communityMarketing Automation Product ownerAs appropriatePERSON SPECIFICATIONEssential requirements (skills, knowledge experience & qualification(s)):Graduation or above3+ years of relevant experience in marketing automationCreative thinker with ability to define and develop campaigns and templates for e-mail marketing / reportsProven track record of building lead nurture campaigns and driving successful marketing outcomes / lead conversions Effective relationship building and relationship management skillsAnalytical mind ability to read, analyse and interpret information effectivelyFluent in English with excellent communication skills across all key methods oral & written is a mustIT skills (Microsoft Office/Power point/Excel/Word)Desirable requirements:Experience in working in dynamic global environment,

Keyskills :
optimization strategiesemail marketingadaptive learninglead scoringrelationship buildingsqlglobal marketingcommunication skillsrelationship managementreportingmarketing automationmailjqueryregional marketingmessaging platformsmarketin

APPLY NOW

Marketing Automation Specialist Related Jobs

© 2019 Hireejobs All Rights Reserved