Marketing Manager Respiratory a speciality products

Job Description

Formulates effective business strategies (short term and long term perspective) to deliver thetop line and bottom line commitments to the stake holders, keeping in view regional & local business environment and end customer needUnderstands business, market needs and competitive environment to assist NSMs in selling the products and thereby achieve business objectivesProposes marketing activities for large/ corporate clients and integrates sales team s efforts with other organized marketing activities, e.g., product launches, promotions, advertising, exhibitions and seminarsRegular visit to Clients and interact with key decision makers so as to explore opportunities for further business enhancementProvides ongoing direction and support to divisional sales & marketing teamsEnsures timely generation of sales forecast for budgeting, inventory levels and quotesReviews the monthly sales MIS report (product and unit wise), and conduct comprehensive analysis to generate implicationsOversee marketing communications including branding, public relations, advertising, whitepapers, trade shows, seminars and events, marketing collateral materials, analyst and market research management in alignment with global Corporate IdentityProvide guidance on appropriate media format, timing, audience strategies, and other considerations for making message delivery most effectiveOrganizing strategic national level meets such as Continuing Medical Education (CMEs), Key opinion Leaders (KOLs) led conferences, medical seminars and Road Shows at strategic client sitesDevise strategic marketing plans and initiatives for specific products across regions, in coordination with the National Sales Managers. This includes corporate positioning, market and competitive analysis, customer segment selection and penetration plans, and related product positioning.Review and report on Brand and campaign performance, sales performance and customer satisfaction levels to ensure marketing strategy and direction is effective in delivering on business requirementsDevelop and maintain Relationships with A and A+ class customers (Corporate Customers) through personal interaction and organization of forums and discussion tables to discuss and gather product feedback and ease of use over other competitor products.Design and implement innovative marketing strategies through out of box thinking which helps in generation of sales in difficult or otherwise weaker areasTracking of market pulse through scanning, monitoring and analyzing trends (through competitor tracking, market research, competition benchmarking, industry reports, etc), and provide value-add updates to Business Head Sales & Marketing & respective NSMsDevise key strategies for external communication, product positioning and brandingIdentify and propose strategic target markets that provide sustainable and profitable growthFormulate the brand s long-term strategy and develop and execute marketing plansFamiliarize the Sales & Marketing front line with product key features and its advantages over competitor products through continuous education and updating of sales personnel on product technology, features and usage methodDevelop and monitor communications policies and procedures by chart out a communications,public and media relations strategy for the SBUs productsDevelop official statements on product and competition in consultation with the Business Head and overseeing the drafting of public releasesIdentify and develop strategic alliances with third party for SBU growthPropose and implement marketing strategies to increase market share for specific products / business segments and link it to the annual planning process for the SBU,Oversee product marketing including product launch management, sales training, presentations, sales tools, competitive analysis and general sales supportAssist the National Sales Managers for the particular SBU they are aligned to, to deliver the brand s profit, volume and market share objectives by proposing coordinated marketing effortsResearches and develops strategies and plans which identify marketing opportunities, direct marketing, and new business segment developmentKeep self-updated on the market activities, trends and competitor strategies pertaining to related products to understand the changing pattern of competition in order to formulate value propositions for customers and the organizationCoach, Mentor and provide on-the-job product training to the new incumbents in the department through onboarding, group and individual training sessionsProvide soft skills training to the Marketing and Sales department personnel by proving them constant feedback about the softer aspects of sales and marketing skillTenders Management by ensuring tenders completion and on time submission of tendersContinuously updating distributors on new product offerings and key product features and advantages over the other available options in the marketEducational Qualification: MBA (Marketing)Experience Years: 7-10 yrs.Industry: Healthcare, preferably in Respiratory specialtyCompetencies (Skills, Knowledge and Abilities required to competently perform the job)Good interpersonal skillsExcellent verbal and written communicationExcellent Presentation skillsBusiness AwarenessPlanning SkillsAnalytical skills,

Keyskills :
marketing sales advertising businessdevelopment brandmanagement keyopinionleaders softskillstraining continuingmedicaleducation roadshows softskills randingidentitymarketing salesmarketing