Need now Brand Manager

Job Description

About the Role & TeamUrban Companys India business is divided into three large verticals with several core categories within these verticals. Each category has an independent user offering and supply pool and is led by a business head.- Beauty vertical- Home vertical- Products business (Largely B2B sales)The Marketing and Growth team is expected to deliver the following three strategies:- More Users- More Usage- More ValueThe team is divided into category verticals and horizontal capabilities which work across verticals. The teams work with multiple internal and external stakeholders to deliver the business mandate through unlocking consumer intelligence, deploying zero-dollar hacks, building the right offering and pricing strategy, deploying small and large media campaigns and multiple other levers.The Brand Managers at UC own and deliver the growth and business outcomes of a large business unit at UC. They engage with multi-functional teams and agency partners to develop and execute strategies for the businesss success. They lead a mix of Marketing projects enabling them to show the breadth and depth of their leadership. They need to derive consumer insights, which would unlock the next level of business growth. We are looking for colleagues who arent afraid to take smart risks and innovate.What youll do:A. Solving Design Problems: 1. Product/Offering - Building the right service offering closely with the business team. Eg: 2. Should we launch a new female waxing variant in South India 3. Should we launch video consulting for Appliance Repairs 4. Do we need an extended warranty with repairs 5. Which is the next innovation we can pilot in facials etc. 6. Price - Working with the business team to define the optimum pricing constructs to maximise revenues. Eg: What is the marginal cost of servicing the second AC and what should be the right price we should charge the consumer, what is our price against our competitors etc. 7. Packaging - Does our App (storefront) have the right information/demonstration to solve all the underlying consumer queries Is our flow watertight Are the images apt Eg: In a Salon Luxury variant, how do we communicate luxury through the right images and nomenclature B. Solving Deployment Problems 1. Proposition: Why would someone consider you over other alternatives What is the payoff for the consumer, what is the insight around it and how do we structure our nudge in a way that lands it. Eg: UCs new low-pain roll on waxing, Get 2X faster cooling with UCs AC servicing2. Place: Ensuring the demand-supply match across key markets. Do we have the right depth of supply where there is demand and are we building enough reach within our TG where we have excess supply3. Promotions: Deploying the marketing budget towards a mix of the right channels and insights based on the proposition. The channels may include a mix of online and offline channels, including strategic partnershipsWhat Youll Need:- 2+ years of relevant experience with high scale start ups or FMCGs- Extremely strong first-principles problem solvers, who have a maker / builder within them and want to bring to life consumer insights to revolutionise the service industryFolks you will work with:We understand that the people you work with and learn from is the single most important determinant of how much you enjoy working at a place. In fact, this defines the culture in many ways. Here is a list of UC folks you can expect to work with and collaborate with:- Abhinav Tyagi: Ex HUL, IIM Ahmedabad, Delhi College of Engineering- Smit Janak Shukla: Ex RB, GSK, NMIMSWhat can you expect:- A great work environment with massive ownership and growth opportunities - we hire folks for a career opportunity, not just the role.- Energy and hustle of a startup with processes and depth of a big organization- Expect to work with people you can learn from and are invested in your growth- Opportunity to be part of the mission to transform customer and partner experience- Latest tools and technology to get things done provided by the company- Health insurance benefits for you and your familyAt Urban Company we are committed to providing equal and fair opportunities in employment and creating an inclusive work environment. We endeavor to maintain a work environment free from harassment based on age, colour, physical ability, marital status, parental status, ethnic origin, religion, sexual orientation, or gender identity.,

Keyskills :
salesb2badvertisingbrand managementmarketingatl