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We need Mamaearth - DGM - Digital Marketing

5.00 to 7.00 Years   Gurugram   09 Apr, 2023
Mamaearth
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryMedical / Healthcare
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

    Key Responsibilities:- Responsible for setting the overall organization-wide Performance Marketing and Acquisition Strategy, including planning, budgeting, reporting and execution across Google and Facebook.- Create and implement a digital marketing strategy to drive awareness, traffic, conversions and revenue.- Own & deliver on user growth targets. Scale acquisition of high LTV users across app & web while maintaining efficiency on CACs and CPTs.- Set up attribution models, multi-channel tracking and quality. Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments.- Drive marketing effectiveness through continuous communication testing (A/B), innovation using different platforms and new products/formats, active co-creation and planning.Skills Required:- Educational Qualification: MBA/Engineer from a tier 1/2 institute- Proven fb marketing experience and working with the creative and content team to get high performing creatives.- Well-versed in performance marketing, conversion, and online customer acquisition.- Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)- Must have a strong grasp of numbers and be comfortable with quantitative analyses and simple statistics.- 5+ years digital marketing experience.- Excellent team player with excellent written and verbal communication skills.,

Keyskills :
digital channelsgoogle analyticsmusic makingdigital marketing

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