Marketing Head

Job Description

We are looking for a dynamic and market-aware Marketing Head who can lead all our channels and messaging. Our Marketing Head is expected to expand our reach, customers, and advocates. She/he will work closely with the Brand Head and cross-functional team to achieve financial growth and profitability of the brand. The candidate needs to bring with them a healthy and respectful attitude towards others. We like generous, good-spirited, fun people; and our culture works best for such individuals.Responsibilities
• Create all the strategies for the marketing teams, like the digital, communications, advertising, and creative.
• The head of marketing responsibilities will also be to prepare all the monthly, quarterly, and yearly budget plans for the marketing department.
• Monitors and evaluates ROI to make sure marketing initiatives are having a beneficial financial effect.
• Works to improve long-term customer value (CLTV) and puts measures into place to do so, which raises overall profitability for the company.
• Keeps track of and enhances website visitor conversion rates to accomplish targeted goals and assesses the success of marketing initiatives.
• Oversees the implementation of plans to improve user experience, engagement, and website traffic. Utilises data to focus on online marketing activities.
• Focuses on lead generation initiatives and makes certain that leads are produced in a way that is consistent with the objectives of the company, both in terms of number and quality.
• Carries out brand awareness initiatives and tracks brand recognition using social media, surveys, and other tools to evaluate the effectiveness of raising brand awareness.
• Maintains a social media presence, keeping tabs on important indicators, including reach, engagement rates, and followers.
• Setting the team goals, monitoring, and reporting on the same.
• The marketing lead will also design, position, and do the branding.
• Always look for new opportunities to reach new markets and expand the market.
• Monitor all kinds of Competition like price changes, acquisitions, and new products and their features.
• Coordination of all marketing and sales initiatives to increase the organisations brand awareness.

Keyskills :
business insightsmarketing communicationmarket planningglobal business planningmarketing managementmarketing strategybrand managementmarket intelligenceinternational market analysis