Marketing Manager

Job Description

ResponsibilitiesAs a product marketer at Box, youre responsible for developing positioning, messaging, and integrated go-to-market plans to drive awareness and industry business growthAct as the subject matter expert for the Box developer platform (APIs, SDKs), and enterprise applications powered by Box Content Cloud, from technical architecture to market positioning, monetisation, and developer journey experienceUnderstand and translate industry trends and insights to influence product and go-to-market strategy by conducting market research, participating in customer briefings, and analysing metricsDevelop messaging, positioning, segmentation, content, pricing & packaging, and go-to-market plans for product and feature launches and deprecationsDrive awareness and demand for various Box Platform and infrastructure marketing and customer success initiatives (campaigns, social/digital media, roundtables, regional events and webinars, third-party activations, account-specific initiatives, strategic partnerships, and more)Develop content for external marketing channels (blog posts, e-books, presentations, 1-pagers, thought leadership) (outbound plays, battle cards, pitch decks, webpages, call scripts, email templates)Work closely with the Product Management and Product Marketing leadership team, sales reps, and internal subject-matter experts to effectively represent the developer and platform perspectiveMost importantly, you will be an evangelist and cross-functional leader who unites marketing, sales, customer success, and product teams to drive business results for Box developer platformInterested candidates are required to send their resume to: hidden_email

Keyskills :
product marketingmarketing managementbusiness strategyadvertisingsocial media marketingmarketingmanagementproject managementonline marketing