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Brand Development Manager

4.00 to 8.00 Years   Kanpur,Other Uttar Pradesh   14 Nov, 2024
Dainik Jagran INEXT
Job LocationKanpur,Other Uttar Pradesh
EducationNot Mentioned
SalaryNot Disclosed
IndustryOthers
Functional AreaNot Mentioned
EmploymentTypeFull-time

Job Description

    Are you a passionate marketing professional with a flair for Below-the-Line (BTL) Activations Dainik Jagran inext, part of the Jagran Prakashan Group, is a dynamic and rapidly growing media brand committed to engaging and empowering our audiences with impactful content and innovative campaigns.We are seeking a results-driven BTL Manager / Deputy Manager for our below-the-line (BTL) initiatives and amplify our client & brand reach through impactful on-ground activities.Location: Kanpur, Head OfficeRole Overview:The BTL Deputy Manager / Manager will be responsible for planning, executing, and optimizing BTL campaigns across diverse markets to engage audiences and drive brand recognition. This role demands a creative thinker with strong project management skills and experience in coordinating multi-city BTL campaigns.Key Responsibilities: Develop and implement BTL strategies and campaigns to boost brand visibility and audience engagement. Lead on-ground activation, events, and promotions to build a solid brand presence in target regions. Collaborate with internal teams to ensure alignment of BTL activities with overall brand objectives. Analyse market trends and audience insights to tailor campaigns effectively. Manage partnerships with vendors, event organizers, and other external agencies. Monitor campaign performance, generate insights, and optimize future BTL strategies. Handle budget planning and cost control for BTL activities, ensuring maximum ROI.Qualifications & Skills: Experience: 4-6 years of experience in BTL, on-ground marketing, or event management, preferably in media, advertising, or FMCG. Education: Masters degree in Marketing, Business Administration, or a related field. Skills: Strong project management, negotiation, and communication skills. Ability to manage multiple projects in a fast-paced environment. Proficiency in analytics tools for monitoring and reporting campaign performance.Why Join Us Opportunity to work with one of Indias leading most awarded young daily. Work in a vibrant, collaborative environment with a focus on creativity and innovation. Be part of exciting campaigns that make an impact on local communities.,

Keyskills :
BTLevent managementproject managementnegotiationcommunicationanalytics

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