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Senior Manager - Creative Communications (OAP), Asianet

20.00 to 22.00 Years   Kochi   23 Sep, 2023
The Walt Disney Company
Job LocationKochi
EducationNot Mentioned
SalaryNot Disclosed
IndustryMedia / Dotcom / Entertainment
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    Job Summary:About the Role:The position will Lead the OAP Team. He/she will be responsible for the channel s on-air promotion and packaging thereby ensuring increased reach/building traffic on new shows and furthering viewership loyalty on shows. Have to ideate /conceptualize/write/produce/direct/ edit out of box ideas for on-air promos for all the shows, events & movies across the channel offerings. This resource is planned to Manage people/ team and has accountability in respect of all shows (F & NF, Movies & Events) launches, sustenance, and high points.Context:Our competitive universe keeps getting expanded and keeps getting better at their games. The hunger to win is far more in action than ever before.In these exciting times, a leader needs to stand tall and lead the way. The leader needs to re-emerge, re-invent, refresh & re-organize telling stories that resonate and hence need innovative talents. This role will be the most critical role that helps the business drive that change.Key Responsibilities:
    • Ideate / conceptualize/ visualize / write / produce / direct / edit the product out for on-air promotional contents (shows & Movies)
    • Ensure that the promos have a fresh perspective and are ahead of competition at all times!
    • Infusing the local flavor and nuances of the Kerala culture into the promos, wherever necessary, making it compelling and relevant.
    • Maintain high creative and production standards in all campaigns & promos and in line with the channel s philosophy and delivering on time & on budget.
    • Partner with the Content / PRS/ Marketing / Strategy teams in identifying and unlocking the best brief and the subsequent campaign thought from there.
    • Strategizing & coming up with novel and creative ideas for promos.
    • Keep the audience guessing and eagerly waiting for the episodes by innovatively creating multiple points of view around high points and develop them to eye catching & hooking promos.
    • Responsible to blend with the look and feel of the channel through brilliant packaging and suggesting creative graphical elements that combine with the programming and channel identity.
    • Actively partner with Marketing/Strategy teams to develop campaigns built on regional insights and connect with local audiences.
    • Create show-reels, AVs and flash ppts as and when required.
    • Nurture creativity in the team, coach & mentor the OAP and Edit teams.
    Performance Measures:
    • Quality of creatives produced at par with network standards.
    • Ideation, visualization, shooting and direction quality of projects handled.
    • Campaign adaptability sticking to marketing plan per project.
    • Timeline adherence for assignments handled.
    • Contribution towards Channel and Business objectives
    • Effective Turnaround time
    • Favourable feedback from sub-ordinates & peers in mentorship, inspiration & collaboration
    Qualifications:
    • Postgraduate or Graduate with specialization in relevant areas.
    • 15 20 yrs experience in the field of creating TVCs/ promos / editing
    Personal Attributes:
    • Nurture team and extract the best in innovation & creative ideas/execution
    • Excellent communication skills
    • Keenness to learn, willing to experiment and try new ideas
    • Strong problem solving and facilitation skills
    • Self-driven and sense of ownership
    • Openness to use internal & external feedback and data to create better outcomes
    • Ability to get the best out of external partners like PH consistently.
    • Ability to balance short-term goals with long-term objectives for the business
    • Seamless collaborator & shall have effective communication skills.
    ,

Keyskills :
financesalesltdmisaccountancydelivering on timeproblem solvingeffective communicationwinfaravsflashloyaltybalancewaitingbusinessstrategylaunches

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