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| Job Location | Kolkata |
| Education | Not Mentioned |
| Salary | Rs 3.0 - 5 Lakh/Yr |
| Industry | IT - Software |
| Functional Area | General / Other Software |
| EmploymentType | Full-time |
Urgently looking for Brand Manager for a leading Detergent Manufacturing Company.Location: Kolkata.Salary: up to 5 LPA.Exp: minimum 3 years in brand management.Role:Designing, planning & executing BTL activities to ensure visibility and sales activities - in-shop promotions, display contests, sales incentives, to achieve successful salesProviding timely, accurate, competitive pricing and schemes - to finalize and modify sales schemes and plan BTL initiativeSteering merchandising efforts in harmony with the business objectives while organizing promotion & merchandising activities to create market brand visibilityResponsible to work on building the product road map. Analyze and track the competition activities to build product positioning and promotion strategyInteracting and understanding the promotional requirements of the business from respective teams.Developing the marketing calendar and panning promotional campaigns as per marketing calendar.Develop and execute new concepts and innovative stands for festivals and eventsConcept Building : keep a regular track of the competitor activities and customer requirements and basis same build the concept and road map for promotional activitiesEvent planning: Responsible to develop the budget and detailed plan in coordination with all the stakeholders to ensure successful execution.Vendor Management: Responsible to develop new and effectively manage old vendors. Carries out negotiations to ensure cost advantage and keeps regular contact.Event Management: - Responsible to identify new venues and coordinates with all the stakeholders and vendors to execute the promotional activity/ event as per the plan in a cost effective mannerSalary3 Lac 25 Thousand To 5 Lac P.A.IndustryMarketing / Advertising / PR / Media PlanningWork Experience3 - 6 YearsQualificationOther Bachelor Degree,
Keyskills :
marketing advertising brandmanagement sales atl winningothersover continuousimprovementfacilitation newconcepts mediaplanning costeffective productpositioning competitivepricing visualmerchandising romotion