Brand Strategist

Job Description

A brand strategistdevelops and implements strategies to elevate a companys brand by conducting market research, analyzing consumer behavior, and identifying opportunities to create a cohesive brand identity and messaging.Key responsibilities include developing brand positioning, defining brand voice and messaging, collaborating with creative teams, and evaluating marketing campaign performance to ensure consistency and resonance with the target audience and drive brand growth and loyaltyMarket & Competitive Analysis:Conduct extensive research on market trends, consumer behavior, and competitors to identify strengths, weaknesses, and market gapsBrand Positioning:Define and refine the brands unique position in the market to attract the target audience and drive brand recognition and loyalty
• Strategy Development:Craft comprehensive brand strategies, including brand voice, messaging, slogans, and content pillars, that align with the companys overall goals.Cross-Functional Collaboration:Work closely with marketing, sales, and creative teams (designers, marketers) to ensure a unified and consistent brand experience across all channels
• Content & Campaign Planning:Develop content marketing campaigns and social media strategies to promote products, services, and the brand itself.Analytical SkillsCommunication SkillsStrategic ThinkingCreativity & StorytellingAdaptability

Keyskills :
storytellinganalyticalcreativitycommunicationadaptabilitythinkingstrategic