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Job Location | Kolkata |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | Hotel / Restaurant |
Functional Area | Operations Management / Process AnalysisMarketing / Communication |
EmploymentType | Full-time |
Posting Date Feb 11, 2020Job Number 20020367Job Category Sales and MarketingLocation The Westin Kolkata Rajarhat, Plot No CBD/2 Action Area-II New Town Rajarhat, Kolkata, West Bengal, India VIEW ON MAP Brand Westin Hotels & ResortsSchedule Full-timeRelocation NoPosition Type ManagementStart Your Journey With UsAt Westin, we are committed to empowering the well-being of our guests by providing a refreshing environment, thoughtful amenities, and revitalizing programming to help ensure that they leave feeling better than when they arrived. We recognize that travel can be disruptive to our guests well-being, and we re energized to assist as partners in helping them maintain control and soaring above it all while on the road. Everything we do is designed to help guests be at their best, and they appreciate our supportive attitude, anticipatory service and extensive knowledge on how to best assist them throughout their stay. We are looking for dynamic people who are excited to join the team and ready to jump into any situation to give a helping hand. If you re someone who has is positive, adaptable and intuitive, and has a genuine interest in the well-being of others around you, we invite you to discover how at Westin, together we can rise.JOB SUMMARYResponsible for completing marketing plan for property. Manages all e-commerce opportunities. Develops a good working relationship with tourism bureaus and community leaders.CANDIDATE PROFILE Education and ExperienceHigh school diploma or GED; 2 years experience in the sales and marketing or related professional area.OR2-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; no work experience required.CORE WORK ACTIVITIESConducting Daily Marketing Activities that Achieve Department GoalsAssists in region-wide coordination of rooms, food and beverage, spa, and golf promotions.Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.Maintains, updates, and manages all web sites.Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.Develops brochure and property collateral materials.Participates in all property imaging work (e.g., signage).Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.Ensures consistent marketing message is communicated in all advertising and collateral efforts.Manages marketing budget throughout year.Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning.Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising.Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding.Ensures consistency in individual propertys voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property.Using Knowledge of Market Trends and Target Customer Information to Maximize RevenueEvaluates new marketing opportunities for the property.Ensures property is represented on all quality internet sites that have the potential of providing business.Works closely with respective Convention Bureaus and Chambers of Tourism.Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.Develops strategic marketing plan for property, includes group, leisure and local efforts.Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind.,
Keyskills :
returnoninvestment directmail photoshoots brandloyalty emailcampaign marketingbudget vendorcontracts campaigntracking corporateliaison corporatemarketing behavioraltraining alesmarketing