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Marketing Data Analyst - (Remote)

4.00 to 8.00 Years   Kolkata   26 Oct, 2022
Mattermost, Inc
Job LocationKolkata
EducationNot Mentioned
SalaryNot Disclosed
IndustryInternet / E-Commerce
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    Duties and Resonsibilities:
      • Work with the Marketing team to quantitatively understand problems and potential solutions; analyze disparate data sets in creative ways to generate new understandings of our business.
      • Maintain and enhance analytics infrastructure including data models and visualization tools at Mattermost in cooperation with analysts across the organization.
      • Analyze the performance of campaign launches and experiments using analytics tools, data platforms, and internal databases.
      • Ensure the highest levels of data quality, organization, and reliability.
      • Examine funnel performance, identify issues before they become problems, and suggest solutions.
      • Use historical data to forecast future performance in real time.
      • Surface analytical insights: proactively investigate root causes of aberrant data, and identify opportunities for optimization.
      • Support design and implementation of experimentation necessary to improve channel efficiency, drive growth, and inform marketing investment decisions.
      • Build and maintain dashboards that will capture the Marketing team s performance against our success metrics.
      • Participate in the definition and measurement of KPIs that will drive the company s success.
      • Assist in training new hires and colleagues on the workings of Mattermost s data and what it means to be a data-driven culture.
      • Lead strategic cross-functional data initiatives to stitch together Mattermost customer journey data for internal analytics consumption.
      • Partner with the Data Engineering team to ensure relevant data is centralized into our data warehouse and modeled for performant analytics, while meeting our high data-quality standards.
    Required Background and Skills:
      • 4+ years experience with complex data analysis, visualization, and dashboards as part of full-time work, college coursework, personal projects, internships, or research
      • Extensive experience with SQL
      • Demonstrated experience using a data visualization tool such as Looker or Tableau to visualize and model raw data sets
      • Able to proactively engage, communicate, and collaborate with cross-functional business stakeholders
      • Deep understanding of marketing tactics, including campaigns and marketing channels such as SEM, SEO, Social, Events, Display, Content, and Email
      • Knowledge of digital tagging methodologies and tracking. Expertise in new/emerging technologies in digital tracking (URL, cookies, cookie-less approaches).
      • Experience applying probability and statistics to real-world problems; applied experience in experimentation design, A/B testing and/or probabilistic modeling a plus
      • Passion for data and analytics
      • Logical and analytical abilities to help solve problems and derive insights from data
      • Resourceful, self-motivated, and able to successfully complete multiple competing projects under tight deadlines
      • Experience using dbt or other data transformation tools
      • Python experience
      • Bachelors or Master s Degree in Computer Science, Math, Statistics, Engineering, Economics, Business, or related discipline
    ,

Keyskills :
sqldata analysismicrosoft excelcustomer relationsreportinggoogle tag manager

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